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Apple 'iPhone lite' & 'Media Pad' En Route?

Gordon Kelly


Apple 'iPhone lite' & 'Media Pad' En Route?

We've been doing our best to filter out the endless stream of baseless iPhone and Apple netbook rumours that have been doing the rounds in recent weeks, but this one has been getting a huge amount of attention today so let's cast our sceptical eye over it...

According to BusinessWeek, Apple and US monster telco Verizon are in advanced negotiations to release two 'iPhone-like' handhelds on the network before the end of the year.

"One device is a smaller, less expensive calling device described by a person who has seen it as an 'iPhone lite'," claims the report. "The other is a media pad that would let users listen to music, view photos, and watch high-definition videos, the person says. It would place calls over a Wi-Fi connection."

Our cynicism? Off the scale! Yes, there is a general consensus amongst most of the Apple rumours flying around currently that we'll be seeing more than one iPhone model announced at WWDC 2009. That makes sense to appeal to different price brackets ('iPhone nano' etc etc) and also to perhaps rope in the physical keyboard diehards with a sliding Qwerty model.

Media pad? Hmmmn to me an Apple netbook may well be in the offing and tied to a network but a 'media pad' sounds too much of a neither-here-nor-there product risk for the company during the economic downturn.

Most interesting to me however is simply the idea of Apple talking to another network other than AT&T in the US - if one exclusive contract may be about to come to an end, just how much longer is left on the others...?


via BusinessWeek


April 29, 2009, 2:15 pm

Maybe they'll rebrand the iPod Touch the 'media pad lite' at the same time?!


April 29, 2009, 2:47 pm


Trusted Reviews. You were my one oasis of peace and tranquillity away from this damn story. This wild speculation has garnered dozens of stories on every other site I visit; I truly believed that you wouldn't go here.

Please stop treading into this territory, Apple rumours have their place on the interweb and it isn't on a great, respectable, site like this.

Needless to say, I believe this hyperbole to have absolutely *no* basis in reality. I'm a big Apple fanboy, and I would love to see an iTablet; that is, a larger iTablet than what the iPod Touch already is, but it is not happening... Not yet at least...

As for the iPhone nano? Just... No. Answer me "Why?" Apple would do this. I'm still to read a good, valid reason.


April 29, 2009, 4:31 pm

@Cub - sorry Cub, they have to be done once in a while if only to make sure readers get some sensible assessment of the talk going on out there.

PS - iPhone nano? Easy: budget iPhone (I believe I said this in the article)

PPS - Bear in mind Apple rumours tend to get pretty accurate these days as the announcement dates get closer


April 29, 2009, 5:11 pm

ipod touch can make voip calls over wifi once you have the jailbroken apps, it seems if the rumour even became true, apple was just making it official - I would see the network big 4 not very happy...

cheap iphone means more people can afford it thus increase user base & increase apple market share.. perfect economy solution. Bring it on! we like it cheap..

at the same time, I wouldn't mind a premium itablet, bringing touch netbook to the dying market, a new era... just like how iphone has changed the mobile market.


April 29, 2009, 5:13 pm

@Gordon - I can appreciate that, at least you're staying sceptical on the matter :)

Budget iPhone? That's a reason why customers want it, I asked for a reason why Apple would do this; it&#8217s not like they&#8217re having trouble shifting the current model! A budget iPhone makes no sense to them, what would be cut back for this "nano"? A smaller device? That would ruin compatibility with all of the apps available. Cutting back on GPS/wi-fi/3g/camera? Again, would ruin compatibility with a lot of apps. One of the huge selling points of the app store is that no extra work is required from a developer to make an app work on any device running the iPhone OS. I understand that this may not always be the case as the hardware/OS evolves, but we're still early on in the iPhone's life.

The iPod was split into separate models because iTunes was the key sell &#8211 access to the largest library of digital music, TV shows, and movies, the easy syncing with any computer - the hardware that accessed it was, to a degree, irrelevant. With the iPhone, it&#8217s the OS and the App Store that sell the device, any changes to the iPhone, outside of the aesthetical, would create multiple formats; screen sizes, resolutions, etc.

Had an argument in another, site that an iPhone nano could just cut off access to the App store! Apple may as well give the phone away for the potential profit they would lose"


April 29, 2009, 5:46 pm

How's work at the Cupertino Campus these days, Cub? ;)


April 29, 2009, 6:59 pm

I wish I could tell you, my poor little UK city hasn't even got an Apple store yet :(

All I'm saying is exactly the kind of thing that the people who call themselves Analysts should be saying, instead of spouting out every excitable rumor that they dream of.

I'm not an analyst, I just have a logical head for business and keep my eyes on the market.


April 29, 2009, 10:22 pm

I would say that in the long term they need to lower the entry price to gain more customers but then the price of the cheapest (unibody) macbooks indicates that they really don't. i'm sure apple would be happy to keep selling a (relatively) small number of iphones to the well heeled at their current margins.

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