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Apple Upgrades MacBook, Battery Life Bumped to 10 Hours

Gordon Kelly


Apple Upgrades MacBook, Battery Life Bumped to 10 Hours

Talk of a MacBook upgrade surfaced over the weekend and given Apple now seems just as incapable of holding onto its secrets as every other tech company out there, the rumours were confirmed today...

Consequently what we have is a refreshed MacBook with a CPU bump from a 2.26GHz to a 2.4GHz Intel Core 2 Duo (still not Core i3/i5) and improved graphics courtesy of an Nvidia GeForce 320M (up from a GeForce 9400M - the same GPU as used in the Nvidia Ion chipset for netbooks and nettops).

The real talking point, however, is a massive jump in battery life with Apple claiming the new MacBook can last a whopping 10 hours from a single charge. This would make it the first mainstream laptop I know to hit double digits using its standard battery. Yes Apple's moulded, non-removable batteries have come in for criticism, but it is increasingly hard to deny their effectiveness.

Elsewhere the MacBook remains unchanged with the LED backlit 13.3in still stuck at a 1280 x 800 native resolution and the base package still bundles 2GB of DDR3 RAM, a 250GB HDD, an 8x DVD rewriter and just two USB 2.0 ports.

On the plus side, the MacBook remains Apple's cheapest laptop with prices starting from £849, but that's still a lot of money compared to those who are happy to boot their machines with anything other than Mac OS X. Like most Apple product announcements, it's out now.

In related news GQ has made the somewhat shocking announcement that it has sold just 365 copies of its specially formatted debut iPad issue making it the princely sum of $1,091.35 (£753.14). Even more surprising is these figures currently have it top of the iPad magazines sales chart.

And adding to another level of surrealism, GQ is seemingly happy with this figure saying in an interview with Min Online: "This costs us nothing extra: no printing or postage. Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation."

So clearly developer codes are free?! All in all, very odd indeed.

Link: Apple MacBook


May 18, 2010, 11:00 pm

I highly suspect it's existing users which are reading GQ on their iPad, yes it's a new form of delivery but to an existing market? Also unless there is some crazy export tool which works perfectly I'm pretty sure it's costing them something each time, possibly very little but free? Na.

The new Macbook looks good, suspect the screen panel still isn't quite as good as the Macbook Pro's, I would have a hard time making my mind up which to buy!

James Rounce

May 18, 2010, 11:16 pm

you can get 2 laptops with a higher spec for that price

red hot sheep

May 19, 2010, 12:16 am

@James Rounce



May 19, 2010, 12:41 am

@red hot sheep - I wouldn't say two, but certainly one and three quarters.


May 19, 2010, 1:38 am


Well you'll understand if we round that back down to one then.


May 19, 2010, 4:55 pm

Only an Apple fanboy would round 1.75 down to 1. That's Apple economics for you...

Brian ONeill

May 19, 2010, 7:25 pm


Double the memory, bigger hard drive, longer battery life, lighter, £150 cheaper, or if you add the extra memory £270.

To be fair apple do make nice laptops, i use an iphone and its great.

But for a laptop i have the dell xps.


May 20, 2010, 6:22 pm


I was simply remarking that three quarters of a laptop is like three quarters of a dog - pretty useless. But Apple fanboy - yeah right.

I avoid iPods and their hideous earphones like the plague (I'm tempted by the iPod Touch but not by the iPod part). I can't stand iTunes. I think the MacBook Air is a thoroughly disgusting product. Their entry level laptop is still too expensive. Their 'Same Old Windows' campaign for Win 7 was quite pathetic for what is a very respectable O.S., and particularly sour in light of Snow Leopard's considerable teething problems. They keep touting how wonderful their displays are for media playback, but still avoid Blu-Ray which by the start of 2009 was criminal, since it's ultra-convenient and superior in quality to anything you can download. Their removal of FireWire was a sick joke. The price of their first iPhone was an even sicker one (as was the recessed head jack). Their plans to dumb down Final Cut Pro are incredibly worrying. I mean I COULD GO ON.

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