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Hardware, Software & Pricing

Gordon Kelly


Apple Unveils iPad Tablet

So Apple has announced its tablet - possibly the most hyped, most lauded device of modern times. During yesterday's record financial results Steve Jobs even referred to it as "a major new product that we're really excited about." The big question: should you be? Well... erm, err... yes and no.

Contrary to the hysteria already hitting the web the 'Apple iPad' (yes, we have reservations about the name too) isn't a flawless product, though it is an innovative one. The interest lies primarily in the software, not hardware and you don't need to read 15 separate articles to get all the info, I'm going to put it all together in one. So let's break it down:


  • Apple A4 1GHz chipset

  • 9.7in LED backlit 1024 x 768 pixel, multi-touch capacitive display, oleophobic coating

  • Optional 3G

  • 802.11n WiFi, Bluetooth 2.1 + EDR, GPS

  • 16GB, 32GB and 64GB capacities

  • "Up to" 10 hours battery life, one month on standby

  • Accelerometer, digital compass, speaker, mic, dock connector, 3.5mm jack

  • 242.8 x 189.7 x 13.4mm

  • 680g (WiFi) or 730g (WiFi and 3G)
Big news here is that Apple is now officially in the chip business. Expect much greater fallout from this down the line (iPhone 4G? MacBooks, etc), but otherwise this is pretty much what we were expecting.


  • Modified variation of iPhone OS with limited app to app multi-tasking

  • HD capable (720p) video playback

  • Contacts, email, music, video and photo iTunes synchronisation

  • "Almost all" iPhone apps compatible with the iPad

  • New iBook (eBook) store (HarperCollins, Simon and Schuster, Penguin, Macmillan, Hachette aboard so far)

  • iWorks productivity software ($9.99) with word processing, spreadsheet and powerpoint functionality
So Apple is in the eBook market and the iPad is based heavily on an expanded iPhone OS rather than cut down Mac OS X. Software consequently takes an apps-based approach instead of full programmes, though multi-tasking finally rears its head - and gives a number of clues as to what we will see from iPhone OS 4.0 (which was not discussed at the launch).


  • Starts from $499 (£310) for 16GB model without 3G

  • 32GB is $599, 64GB is $699.

  • 3G a $130 extra meaning a maximum price of $829 (£512)

  • Shipping begins in '60 days' (no word on UK availability)

  • iPad ships unlocked for use on any network, but uses a smaller 'GSM micro SIM'

  • US data contracts on AT&T priced at $14.99 for 250MB per month, $29.99 for 'unlimited'

  • International deals will be in place "by June"
While the starting price is a surprise, costs mount quickly for a device meant to be pulling the rug from under the netbook (typically £350-400) and smartbook (typically £250-350) markets. We may have to wait sometime for UK availability.

Read on...


January 28, 2010, 2:23 am

Meh. Still no multitasking. Newton mark II?


January 28, 2010, 2:25 am

Why change the volume controls side? As an iPhone owner that will tick em off to no end.


January 28, 2010, 2:25 am

iMeh? ;)


January 28, 2010, 2:28 am

"Modified variation of iPhone OS with multi-tasking"

Are you sure it can multi-task?


January 28, 2010, 2:29 am

i agree with you Gordon on the last point as well as your last comment.

As a student i was hoping for something to be able to do work on, this is just pathetic, i mean no mains charger they expect me to sit next to some random person in university and say "Alright mate can i borrow your usb" pfft

I will be better of getting an Iphone it will probably get more use,yes i know i can do word documents on it, but attaching a keyboard to it defeats the purpose of having it and i very much doubt i will be able to type on a touch pad for long periods of time.

The new samsung laptop with a semi-trasparent screen looked more appealing to me. Really disappointed with this as i need something cheap for working on that also looks good.


January 28, 2010, 2:30 am

disappointed, very.

1. hate the black area around the screen

2. no camera? no multitasking?

3. home screen looks so ugly.... 4 in a line? oh Apple plsssss

Im not buying one. waiting for version II

Tony Gentry

January 28, 2010, 2:33 am

So it's a large iPod Touch. Doesn't technology usually get smaller with time?

Shame it's launch wasn't before CES, as it would of had the wow factor last month.

Still like one though.


January 28, 2010, 2:34 am

I pretty much agree with all your points Gordon. What really surprised me was the $499 price. Really quite a shock.

I gather Amazon and Sony quivering in their boots right now. E-readers are nice and all but still too expensive for me and this looks to be a much better splurge. The fact that it is color is a huge boon.

I'm really torn on this. The ability to get magazines and newspapers on the fly really appeals to me. And I'm sure that reading on the LCD display is not that much worse than an E-Ink screen, again the color is a big plus.

I'd probably get it without 3G, that's what the PC is for!, we'll see what happens.

And as always I cannot wait for TR to give it the once over so I can take the plunge.


January 28, 2010, 2:43 am

Can it multitask? Engadget says no. If it doesn't, it's a bit disappointing. Other then that, I'm reasonably impressed.

Like most Apple products, I'll wait until version 2 comes out next year before considering a purchase.


January 28, 2010, 2:47 am

I am not sure i get this whole tablet thing. Sometimes it seems like the tech industry just loves inventing new product categories that we don't really need.

What kind of function does this thing have that my phone can't do smaller? and my desktop or laptop can't do better? And how can this be a viable platform for e-books? I thought this whole e-ink thing was to avoid the constant backlight burning out your eye-balls.

I am looking forward to see how this will play out. I think it is a stupid idea, but I am sure it will be a commercial success with the big Apple behind it.


January 28, 2010, 2:48 am

It's limited multi-tasking, as in you can call up other apps while in the likes of iWork. I accept the argument though, it isn't the real deal. I'll reword that.


January 28, 2010, 2:48 am

clever apple is using firmware 3.2 - guessing they will introduce multitasking 4.0 in June.. then it would make things more interesting


January 28, 2010, 2:55 am

There's a reason people haven't asked for big iPods. That's because they don't need them.

The iPhone does its job and netbooks do theirs - but, hey, if you are really into the idea of tablet device then get a full non-locked, multitasking device with a proper OS, camera, and a decent amount of storage space.

Oh yeah, and it doesn't support Flash. What would TrustedReviews be without Flash? We'd be looking at half empty pages!


January 28, 2010, 2:59 am

I love my iPhone 3GS and I am pleased to have a laptop to do proper computing when abroad.

But the iPad .... only one question springs to my mind .... why, oh why?


January 28, 2010, 3:02 am

Oh hang on. It's got a compass. I take it all back. Brilliant. Just what I need. Can't go taking chances on the direction of the sofa can we. That'll be really useful.

If MS released this everyone would be laughing. What's the date by the way. Not April already is it?


January 28, 2010, 3:05 am

Very poor hardware and disappointing software - save for the price, which is good. If Apple can keep the exchange rate price similar to it's UK exchange, then they should shift a couple. Maybe three.

Please tell me how my HD2 can cost over $800 (unlocked in the UK) to buy, when one can buy one of these for $800 WITH 64GB on board flash memory with a 10" screen etc... We are paying way too much for smart phones.


January 28, 2010, 3:06 am

Why such a thick screen bezel?


January 28, 2010, 3:07 am

If this is supposed to be one of those devices you leave on the table at home, HP when they get the costs of their touchsmart computers down will be a lot better. More performance at better price.

This product seems to be a very "jack of all trades, master of none". E-Reader with a backlight which will cause eyestrain. Games primarily based on iphone apps stretched to fill the screen...internet browsing which would better be done on a full computer with the support of flash.

I can't see this being any more popular in demand than the Amazon Kindle. It will perhaps be a moderate success, but doesn't target any market directly, which is where it will falter. There simply isn't a clear use for it.


January 28, 2010, 3:07 am

It's this year's Macbook Air, isn't it?


January 28, 2010, 3:14 am

I think it will be a niche product. The industry seems hell bent on pushing the tablet concept but does the mass consumer want it? The form factor for a tablet is not practical as a mobile device. It is too large to hold securely in one hand and too fragile to withstand being dropped. I was really surprised that Steve Jobs dismissed Netbooks. His argument for this new category was weak. Maybe he would have had a point about Netbooks if he launched this 2 years ago! The next generation of Netbooks will outperform this device and it will struggle against the price/performance of Smartbooks. He also said there is massive user base of 75m already familiar with the interface but what compelling argument is there for an iPhone user to carry a second even larger mobile device?

Manufacturing their own CPU is a very risky move. Should have used a wide screen aspect ratio (i.e. 1366 x 768). IPS screen is nice but as with headphones average consumer doesn't care. Apple's only saving grace is their OS but again there is no multi-tasking which I would argue is even more critical on this type of device.

My verdict *not* a game changer.


January 28, 2010, 3:16 am

The problem with being Apple and building your reputation on building incredible new products you didn't know you needed (whether you agree with that or not) is that if you deliver a product that DOESN'T blow people's minds, then you've failed.

Beautiful looking, absolutely no doubt about it, but I've got a netbook and a smartphone. I just don't see when I'd use a tablet.


January 28, 2010, 3:16 am

I coin: iPwnd. That is all.


January 28, 2010, 3:17 am

I don't really get it!! Why apple came up with this iPad? Haven't we already seen this kind of device in CES 2010? It is just larger version of iPod touch. I am pretty sure that its gonna be very uncomfortable to hold, let alone long time use. I am much happier with my iPhone..fun to carry around and use. I woudn't buy an iPad..why would i? Can get CULV laptop with same price but more works can be done...


January 28, 2010, 3:17 am

iPad gets iSlated.


January 28, 2010, 3:18 am


no chance at a like for like exchange rate, take the 32 gb ipad at $599.

This is the same price as the mac mini sells for on the apple us site, this at the current exchange rate is equivalent to £370.

How much does the mac mini actually sell for on the apple uk site, surely £370 or maybe at a push £400 to account for increased VAT. No they actually flog it to us for £510!!!

Thus in-keeping with their current pricing, shouldn't they release the 32gb ipad for exactly £510.

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