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Apple Unveils New iPod Range

Andy Vandervell


Apple Unveils New iPod Range

Apple had its autumn press conference today, and among a massive range of announcements was the entirely revamped iPod range. All three, the shuffle, the nano and the touch, are all-new this year and look pretty tantalising, too.

iPod Shuffle

First on the menu is the new shuffle, which marks something of U-turn for Apple in the return of buttons to the device. It is, in effect, a combination of last year's shuffle and its predecessor, which is probably a good thing. Playlists, Genius Mixes and VoiceOver (for announcing track names, artists etc.) are all included, as is a built-in clip. It will retail for £39.

iPod nano

Probably the most radical departure in the iPod lineup is the nano, which has done away with the click wheel that made the iPod so iconic in the first place. It's replaced by...yes you guessed it...a touchscreen! Though the interface is iOS-like, it's not a full-fat version as there's no app store or all the other niceties one normally enjoys. There are plenty of custom designed applications, however, including a nifty clock that (if used with a strap) could even make the nano into a watch. We fully expect someone to do this.

This new design also means Apple can add a clip just like the Shuffle, making the nano much easier to use at the gym and on the move. Indeed, the new nano is 46% lighter and 42% smaller, and supports VoiceOver just like the shuffle. An FM radio is also included, as is Nike+ support and a pedometer.

UK prices are £129 for the 8GB model, and £159 for the 16GB version.

iPod touch

It didn't take great powers of logic to guess the updates to the iPod touch. It gets the full iPhone 4 update, which means iOS 4, the A4 processor and the 'retina' display. It's also even thinner than before, much as you'd expect. Added are rear and front-facing cameras, thus enabling HD video recording and FaceTime.

Pricing is as follows: £189 for 8GB, £249 for 32GB, and £329 for 64GB.

All the new iPods are going on sale next week, and pre-orders are open now.


September 2, 2010, 2:50 am

I know some will say 'some people are never pleased' but...the occlusion of a GPS module is a deal breaker and very annoying!

I will sit patiently for my 3G data GPS version. I won't hold my breath.


September 2, 2010, 3:16 am

Sorry but adding 3G to an ipod touch makes it an iphone. Get an unlocked/PAYG version and that version won't ever be released. Apple are masters of not having products crossing over.

Nureni Adeleye

September 2, 2010, 3:17 am

Have you noticed the comparison with US prices? This takes the 'Apple Tax' to a whole new level, especially on the new Nano!


September 2, 2010, 3:27 am

I'm a really annoyed the new Touch is priced at £189, I expected it to be £150. The screen on my ipod touch is shattered. Now i dont know whether to just fix my screen (£50) buy a cheap Touch 3g (£130) or buy this... hmmmm. Im going to be a new uni student in a few weeks time, and while I can go a few weeks eating not much, I cant go a year without an ipod!


September 2, 2010, 4:05 am

Your pricing on the iPod Touch is incorrect. It goes 8GB 32GB 64GB. Plus it is really starting to bug me that capacity for the Touch and nano has not been increased for 2 years now. I would've gladly bought a 32gig nano.


September 2, 2010, 4:56 am

@ Andy - I see your point, but adding a data connection (like the iPad 3G) doesn't make it a phone, rather a MID. I think that integrating phone functions into all these gadgets is the Achilles heal, as none of them function as well as a dedicated phone. That's not to mention the shabby battery life. Just my take :) You're of course right that Apple are the Kings of avoiding crossover products.

I would have settled for just a GPS module. Seems crazy to have such a fantastic bit of hardware that we know functions so well as a navigation device. Apple could sell tons more expensively priced maps from the App store, and then they don't put GPS in, strange.


September 2, 2010, 5:30 am

As someone who was really looking forward to getting a new Touch I'm a bit disappointed.

The rear camera is limited to 960x720 for still. I mean, WTF! Typical Apple, deliberately crippling their products.

Was really hoping for the glass black too. The steel backs have always driven me mad. They're just begging to be scratched.

And lastly, the prices! Why no 16GB version? 8GB is a joke and the 32GB is £250.


September 2, 2010, 8:56 am

ravmania what were you expecting? They will always be products that put style/desirability first, so they will never ever be cheap. I agree that their being stingy on the camera though. Will looking forward to a review where the pictures are compared.


September 2, 2010, 10:35 am

And as usual with an Apple event everyone starts complaining because Apple didn't make precisely the right product for them, oy. For what it's worth, which isn't much, my thoughts:

Shuffle - nice redesign, probably the right move to go back to buttons on the device itself, decent price, it'll keep selling pretty well to those who want an iPod for things like the gym.

Nano - Perfect. No, wait, before you tear me apart let me explain. It makes no sense offering a Nano like the last gen at $149 when the basic Touch with the same capacity and vastly improved functionality is available for just $80 more. Nano sales would have fallen off a cliff if they'd done that. Instead they've taken a real chance and built a product that offers something different and that can find users who don't want the physical size of the Touch (or old Nano for that matter). Will it sell? Lord knows but at least it's something interesting that has a chance to find its own market.

Touch - Wow. Yes, the camera isn't as good as the iPhone but it's probably good enough for the devce and it lets Apple keep the device thin (the iPhone sensor wouldn't physically fit I believe). Everything else though.... Retina display, Facetime, A4 processor, gyroscope, it's a significant update and Sony in particular should be casting a worried glance at Apple as this really is a spectacular bit of kit for the money.

Thought the reveal of Epic's new title and Unreal Engine 3 running on iOS was VERY interesting timing. Only people to share the stage with Jobs at the event and, after having grabbed the tech demo, I've gotta say it really is stunning. Best possible reply by Apple to Sony's new 'it's not real gaming' advert and along with the recent demo of the Rage engine running on iOS shows these devices really do have potential to deliver incredibly impressive titles.

As for me, I'm seriously considering a Nano for the car. Stick a bit of velcro on the back (or, hell, just clip it to a cup holder), one cable to the AUX port and instant in-car jukebox and control panel that doesn't have some of the issues of a larger player like the Touch (size and weight mainly). It'll be interesting to see what the first reviews say.


September 2, 2010, 11:16 am

So IPod touch 32gb is £249; unlocked iPhone 4 32gb is £599 - we're really paying £350 for a 3G chip, gps and a better camera?


September 2, 2010, 12:26 pm


What's the point of GPS without data anyway?


The one thing I wasn't expecting was a bargain but 8GB for the entry level is pathetic. How about 16GB at £199 or something? The way they've just missed out a key capacity in the interests of their bottom line does rankle. It's fair enough to pay a premium but then you shouldn't have to expect a deliberately hobbled product.


"And as usual with an Apple event everyone starts complaining because Apple didn't make precisely the right product for them"

What a strange comment. Should I base my opinion on a product's suitability to someone else? Oh wait, it's perfect for a mug so I love it.

Don Kanonjii

September 2, 2010, 12:54 pm

anyone know a good app to convert dvd at full 576p res to the iphone/ipod4's retina display. i have seen many apps but not support converting to the new res only the old 320x240. Thanks


September 2, 2010, 1:59 pm


I have used DVD Shrink (you'll have to search for it.....) to get the DVD onto the computer, you can cut out the bits you don't want to save space. Then either Handbrake which I think is fairly well known to convert it to the appropriate format, or if the device (I don't use Apple products so don't know if this will work) supports Divx search for something else called Pocket Divx Encoder instead. Hopefully that will be of some help to you.


September 2, 2010, 2:07 pm

@everyone moaning.

If you don't like their products, stop moaning and don't buy them. It really is that simple. Apple, just like every company, is there to make money by drip feeding features into their products to make sure you keep buying (essentially the same thing) again and again every year and an nice healthy mark up over the competition.


September 2, 2010, 2:17 pm

@ravmania - "what's the point of GPS without data anyway?"

I think @lifethroughalens answered that - maps and navigation! There is data, just not via 3G.


September 2, 2010, 2:21 pm

@ravmania: No, I just wish people would consider the wider market before launching into an 'Apple FAILS!!!!!oneoneeleven!!!' rant. If it's not the product for you, fair enough, but it's when that assumption is translated to it's the wrong product for everyone that any attempt at rational debate falls over. Sadly this renders any sensible conversations about technology difficult to impossible these days as the signal to noise ration in any given debate is pathetic.

Dan 13

September 2, 2010, 2:49 pm

Ripping off the UK customer yet again. USA Prices kept the same, but there charging nearly £50 more than the pervious model, for a better disply and camera, when at the same time other componets have clearly come down in price. Time for someone like sony to step up with a competing product on andriod.


September 2, 2010, 3:24 pm


I get your point but when you're tied to a WiFi point how useful are maps and navigation (unless the maps are offline in which case probably very).


Do you really think that a capacity of 16GB is not a sweet spot for a wide range of people? Especially on a device which will store music, video and apps. I'm sure that this criticism isn't just specific to me.


Sorry for daring to criticise the almighty Jobs. How dare I? Do you think the comments are only meant for praise? I'm "moaning" because I've been waiting for this release to buy a Touch and now have to reconsider. If it had been spot on my comment would have been along the lines of "nice one, ordered".


September 2, 2010, 4:07 pm

@Ravmania - I certainly would hope the maps are offline! Don't know for sure - I don't use Apple (usual arguments - don't like being tied to Steve Job's eco-system, cost, yada, yada, yada), although my wife and daughter both have ipods.


September 2, 2010, 4:25 pm

good to see people complaining over every last detail /sarcasm

just to point out that the camera was never going to be that good and even if it was a 3.2MP affair would still be nowhere near the cameras on most peoples phones (my phone has 5MP) the back camera is ONLY there to compete with VIDEO recording i.e. the FLIP HD (which BTW does no stills only screen caps from the video) if you look at it that way you can knock off £100 off the touch as you would no way need a flipHD anymore.

also if it had GPS with no data then you can easily just use the tomtom app and you have full free satnav with ZERO drawbacks (it would basically just be a tomtom start as that has no 3G either) - but personally I'm not fussed

all in all I have a fully functioning phone and the new touch is a fantastic way to be in the iOS environment with all the apps/games but not (IMO) be hobbled by a non integrated with the rest of the market (ie no connection to any other phone, bluetooth) iphone, and if I need a 3G connection with the touch then just use your phone as a wifi hotspot.


September 2, 2010, 4:27 pm

"All three, the shuffle, the nano and the touch, are all-new this year and look pretty tantalising, too."

All three? What happened to the iPod classic? I make that four.


September 2, 2010, 4:57 pm

I would have liked to upgrade by 60Gb classic to one of the touch's but unless any one's heard different they still lack the shuffle by album feature?


September 2, 2010, 6:13 pm

@ravmania I'm not an Apple fan at all, so i really wouldn't be saying anything to anyone criticizing it! All i was saying is that we all know how Apple operate so it seems somewhat futile to be moaning about it here.


September 2, 2010, 6:17 pm

I rather like these new iPods. My only grumbles are aimed at Apple's usual behaviour. I see the British Tax appears to be in effect. As Dan pointed out, Brits can expect to pay a lot more for this model over the previous model, which can't be said of the US.

Also, I'm sure Apple could have included GPS and a proper camera if they wanted to. The cost of these parts:

5MP Auto Focus camera: $9.75

GPS: $1.75

According to iSuppli.

Of course, the reason they don't is because they don't want the iPod Touch to tread on the iPhone's toes. Frankly I'm slightly surprised that they bothered to include the Retina display ($28.50).



September 3, 2010, 5:32 am

@cjb110 > You can make a smart playlist to (almost) do that for you based on when the tracks of the last album were played. Don't let this stop you getting an iPod Touch. They are great.

I am more interested in whether the audio quality and amplification is any better in this year's range. Also, does the Shuffle now support gapless playback as I am looking for a replacement for my 2G Shuffle that I use at the gym.

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