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Apple TV Reaches v3.0, iTunes Updated

Gordon Kelly


Apple TV Reaches v3.0, iTunes Updated

Apple update time and the company has added a little spit and polish to both Apple TV and iTunes.

The former is the main focus gaining support for the iTunes Extra and LP functionality that was introduced in iTunes 9. It also features a redesigned main menu which better highlights user favourites and brings support for Genius Mixes and Internet radio (about time too).

The update is free to all Apple TV owners as it jolly well should be though it doesn't coincide with any drop to the hardware which is still on the pricey side at £219 (especially compared to its US $229 RRP).

Next iTunes and v9.0.2 firstly brings support for Apple TV 3.0 firmware and also sees the iTunes Store launch with a new look and a column browser in the top right corner which I certainly find more user friendly. On top of this are a number of incremental tweaks such as a dedicated section for iTunes U items and the choice for a dark background for Grid View (yes really, that's a bullet point!).

Needless to say Apple has once again killed Palm's Pre sync, but give it 24/48 hours and that's sure to be brought back. Children, children...

Both updates are available now.


Apple iTunes

Apple TV


October 30, 2009, 11:03 am

Even with the new update, I just can't see why anyone would pay £100-£140 extra for an Apple TV over one of the many other Media Players on the market.

Granted, the Apple TV has a nice UI and is integrated with iTunes, but put against that is it's limited codec support and high price. Supposedly it's just a hobby for Apple, but I wish they would add some much needed functionality to it.

Barry Ward

October 30, 2009, 2:03 pm

Is it just the main menu that's had the re-design again? WHY don't they keep all the menu's uniform and update the rest too? The main menu (from the look of screenshots I have seen) looks really nice now. But I will be very disappointed if they have kept everything else as it was, as it looks so basic and old now.

Has this sorted the bug, where you can only view up to 200 titles of movies when viewing by genre?


October 30, 2009, 3:46 pm

@Pbryanw Spot on!

Apple need to drop the price of the downloads from iTunes to a more realistic level, considering you can walk into HMV or buy on line cheaper and rip to your Media Player of choice. I don't think people most will consider Apple TV as their choice destination for video until this happens, people will be content with ripping their libraries.


October 30, 2009, 4:08 pm

Probaly mostly because its pretty attractive, plus you can install XBMC or Boxee on it!

I agree tho, Apple really should have a re-think about the AppleTV since an Apple HTPC would be just the sort of game changer that the HTPC world needs!


October 31, 2009, 12:30 am

Is this really newsworthy? Slow day obviously ;-)


November 2, 2009, 3:14 am

Great update, a vast improvement on the old UI, IMHO. It does still have a long way to go, but for what I use it for (the odd tv/film purchase or rental, but predominantly playback of my iTunes library on the telly) it's a great bit of kit and I'm a big fan.


November 2, 2009, 3:51 pm

Apple seem very keen to make sure everyone's Palm Pre is kept up-to-date!

How nice of them!

I'm feeling very non-cynical today :¬)

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