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Apple Sells One Million iPads

Gordon Kelly


Apple Sells One Million iPads

Read about the new iPad Air and iPad mini 2

Ready for another furious round of debate?

As the title of the story says, Apple has sold one million iPads. The news comes 28 days after its 3 April release with the launch of the 3G edition apparently boosting figures by approximately 300,000 units during its seven days on sale. An international launch is expected for both WiFi only and 3G WiFi editions sometime in May.

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” proclaimed Apple uber-CEO Steve Jobs. “Demand continues to exceed supply," he added in a quote which had to be curtailed since he continues to ignore my request and include the word 'magical' in every sentence.

In less self indulgent rhetoric, the company also confirmed the iPad now has over 5,000 dedicated apps to take advantage of its enlarged 10in display, though it failed to mention if several of the key core apps it pulled from the iPad prior to release (Stocks, Calculator, Clock, Weather and Voice Memos) would be making a enhanced return any time soon.

Despite the US only availability for now, we'll be getting our iPad review sample this week. So stay tuned...


Apple Press Release


May 3, 2010, 8:40 pm

"Self indulgent rhetoric"?

LOL. So on the one hand you lambast them for omitting their usual giddy hyperbole like "magical", but then just quoting the numbers is too much for you anyway. They just can't win with you Gordon. And look, I'd be happy if I sold a million of anything, particularly if I did so faster than the iPhone.


May 3, 2010, 9:07 pm

Decisions, decisions - meh or yawn?


May 3, 2010, 9:45 pm

This is not tech news, it's financial news :-) But hey, if so many people buy it it must be good.


May 3, 2010, 9:56 pm

@Kaurisol - You obviously cared enough to comment on the article ;) And, looking forward to the iPad review, and the inevitable 100+ comments it will generate :)


May 3, 2010, 10:00 pm

I've just spent 20 mins reading the comments about this on engadget. People hating on it, people loving it. I just don't get it. Why would you buy one of these? why is it so popular? Why do people give "useful" examples as GPS and Email?

I feel so out of the loop, I don't understand the buzz, the product, the tablet form factor being a postive or anything about it. :(


May 3, 2010, 10:11 pm

Great news, actually means that there may be a second generation of this thing in a year or so... with all those missing bits like camera, USB... and eventually perhaps Leopard's successor as the OS. That would be nice.

Andy C 1

May 4, 2010, 12:04 am

@GoldenGuy Nice one. I seriously think that Gordon cannot help himself.

@Runadumb It's obvious what it's for. Whilst I'm sure most people are using their uber-powerful machines to cure cancer and look for martians in CETI signals, for myself I just want to browse, email, read, watch, interact and play, with the occasional bit of light typing etc. I want it in a form factor I will find useful with an O/S honed for that form factor. This, @Sash, means that it is fit for the purpose of today and does not have things "missing" if it meets todays market today. And why on earth would they change the O/S to the degree you request?

I know that certain, ahem!, wags, keep saying it's an oversized iPod, or that you just have to move closer (which is ironic on a site which does not draw the same analogy when talking about the latest 50" televisions - but I digress) but I'm looking forward to trailing it, thus enabling me to make my OWN mind up either way.


May 4, 2010, 12:30 am


I think, and I've seen this reflected in a number of online posts here and there, that the iPad is something that you have to experience first-hand before it can start to make sense for you to own one.

I doubt it is something that anyone will honestly *need*, but I do not doubt that, if you open up to it, it could fill a hole which you never realised was there in the first place. Something like a smartphone with constant internet access. A lot of people don't *need* such a thing, but if you have it, it grows on you :-)

Luan Bach

May 4, 2010, 1:14 am

I've been using one for a few days and I can see why people likes it. It is a big iPod Touch with a fantastic screen, great for surfing, video and photos. However I won't be getting one, it's just too big, a little heavy to hold one handed for long, not to mention very slippery in the hand. If I have to carry something like that around, I'd rather use a netbook. Also, like all new Apple gear, I'm waiting for the much improve version 2.


May 4, 2010, 1:36 am

Just spent my cash on an Acer Aspire Timeline 1810TZ. Saying netbooks are crap is one thing but when you can get such an awesome piece of kit for £450 it kind of puts the iPad's pricing into perspective.


May 4, 2010, 3:50 am

There is currently only one product that competes with the iPad and is also available and on sale now, its called the 'JooJoo' and they have sold 64 units so far!!! Its also pointless but at least it has flash support and a USB port. I always support the underdog and might buy it just to become their 65th customer and say so everyone that I own a JooJoo :-)


May 4, 2010, 5:29 am

@Runadumb - You're not the only one. I don't understand why so many people are excited about the iPad, or the whole idea of tablet PCs. The ergonomics of actually using the product look awkward. Playing games or watching video have to be done with one hand, or rested on a lap or table and hunched over the device, so from a multimedia point of view it doesn't look appealing.

I can see how it could thrive in say hospitals or other workplaces where people are on the move and would use the device standing up, but surely a touchscreen mobile phone could do a similar job and be more practical to carry with you. I just don't see a huge potential in these things at all.


May 4, 2010, 7:00 am

@GoldenGuy - they didn't omit it, I did! Then next line in Jobs' statement is "Demand continues to exceed supply and we&#8217re working hard to get this magical product into the hands of even more customers." Too. Much. Magical. ;)

@ravmania - that's a CULV laptop, not a netbook - that is a fabulous category of devices and you've just got the very best of them!

Adrian Byron-Parker

May 4, 2010, 11:04 am

I looked at the JooJoo as I also like alternatives and concluded that it would be good if it had more memory.

I mean 4GB of storage.... your not going to use this for videos are you.

I like the underdog as well but as I cant use it as a work tool containing all of my reference documents and I cant use it as an entertainment device...... what use is 4Gb?... what do you use the JooJoo for?


May 4, 2010, 11:52 am

Well, I'm going to be getting an iPad when they come out, provided Apple don't screw us over with the pricing. Why? Simple, it fits the way I use my computers. Allow me to explain.

I currently have a 17" laptop (three years old but still more than fast enough) for work that needs maximum screen real estate and a brand new 15" unit for everything else. When I'm working I'm sittng down at a desk and for this the laptop is fine. However in the evening I am almost always using the 15" machine on the couch resting it on my legs and either surfing, checking e-mail, gaming, watching movies or listening to music. Normally the wife and I will be in the living room together and dipping in and out of the computers throughout the evening. For this the laptop is a bit of a pain. There's only a couple of comfortable positions to hold it, I really don't need the keyboard at all, I never ever plug anything in to it... see where I'm going with this?

For work purposes the iPad will only ever be a back up device but for leisure, for using anywhere around the house for pretty much anything I'd want to do, it's damn near perfect. Better battery life, instant on, simple and easy to use... as I said, damn near perfect. Plus, and this seems to be a concept that some people are struggling to wrap their heads around, it just looks like fun! I use computers all day, every day for work and being able to get out of that desktop environment when I come home would be a refreshing change. Sure, it might not have all the power and flexibility of a laptop but I'd take an iPad over a netbook (we own a Dell Mini 9 so yes I've tried one) any day when I think about how I'd use it.


May 4, 2010, 12:00 pm

@GoldenGuy - 'Bob the Builder' sold over a million singles and went to number 1, does not stop it from being a rubbish song!

The bits are 'missing' for me because I ain't buying this one; will await their second generation. Which, I am more than certain will add a camera at the very least. The OS upgrade because I would love to take the keyboard off the MBP and use just the screen, particularly having been caught up in the airports last month would have been easier and lighter for the journey.


May 4, 2010, 3:10 pm


Oh no no - I'm not for a minute making the Transformers argument. You're right, just because everyone bought the ticket does not necessarily mean it's a great film. (Like most, I haven't been anywhere near or of these things yet.) I'm merely pointing out that as a business, I don't think it's particularly arrogant to celebrate passing the milestone of 1 million in 1 month. Call it a triumph of marketing if you like, but if I was AAPL, I'd be making similarly gleeful press announcements too.


May 4, 2010, 3:30 pm


That's what I meant. Lol. Steve is busy dismissing netbooks but for the price of an iPad or less you can get an awesome proper laptop with more power, functionality and equivalent battery life.

Bought it based on the TR review too!


May 4, 2010, 4:43 pm

Seriously, can someone please explain to me how people can get so defensive over Apple (not to mention XBoxes and PS3s)?! I wouldnt expect half the reactions historically seen over these three if I approached a couple on the street and told the bloke his burd is a complete mutant. It is ludicrous!

Personally, Im not a big fan of the iPad. I much prefer my bog standard laptop but appreciate why some think its a great idea. It just kind of strikes me as the sort of gadget that will appeal to those whose homes resemble an Ikea catalogue.


May 4, 2010, 6:40 pm

for gods sake TR dont let gordon review it,the poor thing might melt from his sheer hate alone.


May 4, 2010, 8:05 pm

I'm impressed to be honest 1 million people who are going to be happily ripped off by another Apple product, form over function with extreme cost :s

Tony Walker

May 4, 2010, 11:19 pm


Excellent though the 1810TZ may be, the iPad fulfils an instant-on / instant-off usability a Windows device cannot achieve. Tip: stick an Intel SSD in your 1810TZ if you want to save your sanity.

Andy C 1

May 4, 2010, 11:22 pm

@Brian Oh no! Not this tiresome argument again. It always boils down to this doesn't it. Because the Apple stuff is designed well, it's this arguement which is deployed. I suppose that all those who make this arguement drive a 2CV; after all, it's got all of the required components in more or less the same form factor, does it not.

@Jones Stephen Fry has an interesting article on his site about this very subject. It's very much a male thing in his view, I think he calls it a modern version of rutting. This is why the arguements become very heavy on the testosterone and lacking in intelligence. It's been around for as long as I can remember in the last 30 years - and the same tiresome arguements deployed. Hey ho!

Andy C 1

May 4, 2010, 11:22 pm

@betelgeus LOL.


May 4, 2010, 11:50 pm

A lot of people knock the iPad with the argument that 'I can do so much more with my cheap laptop for the same money', and I think even Steve Jobs would have to agree with the facts there. However, Steve would argue that the iPad can perform a few tasks better than a basic laptop (instant web, mail, media, apps, etc.). Whether we agree with him is a matter for debate, but it should be obvious that the laptop comparison is an overly simplistic argument.

I mean, it must be good for *something*. Right? :)

I think it's one of those devices that would make much more sense to anyone who's actually used the thing.

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