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Apple Rolls Out Subscriptions To All

David Gilbert by

Apple Rolls Out Subscriptions To All

It was about as surprising as most of the announcements this week at Mobile World Congress, but Apple has finally announced that it will be offering a subscription service to the rest of the app store following its first foray with The Daily.

At the launch of The Daily, Apple’s VP of Internet services, Eddy Cue told us the company would be making an announcement "shortly" about rolling out the subscription service to all publishers of content-based apps – and today we got it. The system is pretty straight forward and will follow the same billing system already in use to purchase apps and buy in-App content. Publishers will set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly) and with one-click, customers pick the length of subscription and are automatically charged accordingly.

Customers can manage their subscriptions from their account page, including canceling the automatic renewal of a subscription. Apple processes all the payments, and as a result keeps the same 30 percent share that it does today for other In-App purchases. Steve Jobs, who has been out of action since taking a leave of absence last month, was quoted in the press release talking about how the revenue will be split: “Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.”

However Apple aren;t going to let themselves be caught out with publishers offering cut-price subscriptions outside the app thereby cutting Apple out: "All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app,” Jobs added.

Source: Apple

Go to comments


February 15, 2011, 9:34 pm

Sale of the Century! All we ask is 30 per cent of the revenue...and your first-born son.

...oh and your immortal soul.


February 16, 2011, 12:21 am

Seems like a straightforward deal to me: publishers can still make massive savings compared to physical distribution or even through devices such as the Kindle (which charges 30% at a minimum PLUS data transfer costs)..

Consumers can also save if they take up promotions such the half price deals on iTunes vouchers (eg the current £7.50 Tesco vouchers for £15 itunes card deal). This is great news for in-app payments.

Can't see what the fuss is all about really. But if alternatives on the Androids get any traction I'm sure Apple will rethink the deal.


February 16, 2011, 12:59 am

@Gk-p: I guess it depends on how many subscriptions you take out and the impact on your bank balance. It could get out of control if not managed. I am happy to pay 59p for an app - deal done and ended. Of course its wonderful news for the suppliers of said subscriptions - 'guaranteed' repeat income. - All becomes the Murdock way methinks.

Dark of Day

February 16, 2011, 7:08 am

Have Intel and Microsoft not been find billions of $ for business practices far more reasonable than this. I own apple products and I love the quality of them but I'm sick of the company and the way it operates. The apple is rotten at the core... add you own maggot joke


February 16, 2011, 3:06 pm

Why subscribe to anything out there when is this tasty TrustedReviews content is free?


In all seriousness - the subscription services for those inclined towards Technology and Science on Kindle and iOS are worthless at this point in time.


February 16, 2011, 9:51 pm

Oops bad typo day... should have read...

Why subscribe to anything out there when *all* this tasty TrustedReviews content is free?


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