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Apple Refreshes iMacs, Debuts 27in Cinema Display

Ardjuna Seghers


Apple Refreshes iMacs, Debuts 27in Cinema Display

It turns out the rumours around what would be unveiled by Apple today were spot on: in addition to its 'magic' Trackpad, the fruity giant has refreshed both its high and low-end iMacs, and announced a 27in version of its long-in-the-tooth Cinema display.

Most significant in the iMac revamp is that Apple has finally replaced the ageing Core 2 CPUs in its 21.5in iMacs with Intel's newer dual core Core i3 processors of up to 3.2GHz, while the top end 27in iMac now comes with a faster quad-core 2.8GHz Core i5 CPU compared to the previous 2.66GHz.

Nvidia fans are out of luck as graphics are now exclusively AMD/ATI, with new DirectX11-compatible Radeon 5000-series cards available on both the 21.5in and 27in models. If you're prepared to shell out £1,649 for the top configuration you can even get a Radeon HD 5750, which gives the iMac a modicum of gaming credibility.

There are now SSD options of up to 256GB, and hard drive volume has been doubled from 1TB to two. New SD card readers can handle the latest SDXC card format, though unfortunately USB is still at version 2.0, where PCs and laptops are gradually adopting USB 3.0.

All these changes make the refreshed iMacs very impressive for all-in-one PCs, and though we can't help but wish for the option of more powerful graphics, Blu-ray drives (please, Steve, pretty please?) and USB 3.0, overall these new models leave you wanting for very little.

When it comes to the Cinema Display, as had long been expected since the debut of the 27in iMac, Apple is finally releasing a 27in model. Essentially the aforementioned iMac without the computer built-in – meaning it's lighter, slimmer and more frugal - the new Cinema Display sports that same heady 2,560 x 1,440 resolution and is of course LED-backlit. UK pricing has not yet been confirmed, but with 'being British' tax included we don't expect a favourable exchange rate for its $999 US price.

Still, we want…


Apple Store


July 27, 2010, 8:12 pm

Why'd it take them so long just to remove the Mac? Those 30" silver-bezel displays have looked badly dated for a long time.


July 27, 2010, 8:50 pm

27in Cinema Display = want.


July 27, 2010, 9:08 pm

27in Cinema Display = want LOTS :)

Though I'd prefer a Dell u2711 (offering full adjustability and generous connectivity) with LED-backlighting.


Too true, and I've no idea - supply issues maybe, or market conditions...


July 27, 2010, 11:39 pm

I'd go for the Dell, purely as it isn't stupidly glossy. If I had the choice I'd save a bit more and go for a 30" 2650*1600.


July 28, 2010, 10:06 am

Is it still hot enough to sear your face whilst using it? There's a 27 incher in the hotel lobby where I've been staying for the last few weeks, and I no longer need to worry about getting my holiday tan after using it for a few hours.


July 28, 2010, 10:19 am

The 27" Cinema Display looks cool and I'd love one to replace the 24" Samsung on my Mac Pro, but I fear the price will be prohibitive.


July 28, 2010, 9:57 pm

The 27" display looks very nice, but I think the Dell has won me over. It's nice to see a 27" monitor with an HDMI port that has a 16:9 ratio. The Apple display does look nicer though, aesthetically...


July 29, 2010, 1:43 pm

I agree, aesthetics and build quality aside the Dell is nicer in every way - except that it also lacks LED backlighting.


July 29, 2010, 4:22 pm

Lets be honest at $999 its still overpriced... another extremely expensive apple product :S

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