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Apple Quietly Updates iPod shuffle

Gordon Kelly by

Apple Quietly Updates iPod shuffle

This wasn't announced during the Let's Rock / Let's Whimper event late night, but Apple has quietly updated the iPod shuffle...

So what has exactly happened? Well, if you go to the Apple Store you'll see 'NEW' in capital letters stamped all over them but it really should just say 'Respray'.

Yup, while rivals such as the Sansa Clip and ZEN Stone Plus sport screens and feature such revolutionary ideas as song selection and sequential play, not to mention double the capacity (4x in the case of the Clip) for less money Apple has decided what they were lacking was more colours.

Consequently you can get the same screen-less, FM tuner-less, voice recording-less, sequential play-less, 1GB and 'flagship' 2GB players now in blue, green, pink and - in an Apple store only exclusive - (PRODUCT) red. Wow. Prices remain £32 and £45 respectively and with the new 8GB iPod nano starting at £109 the company really does need to rethink its budget player offering...

In related news, fiscally sharp TR readers have pointed out to us a very interesting observation: while iPod price cuts were widely heralded by Steve Jobs last night their translation into pounds has been even more callous than ever. The main offender is the 32GB iPod touch which having previously cost £279 in its first iteration now costs £289 in its second. The US price: $399 (£227) and excuse me, but aren't flash memory prices meant to be in free-fall?

Apple, you've had better shows...

Update: The ever wise LostSwede has also noted the new 32GB iPod touch at £227 ($399) is only £8 more expensive than a 16GB iPod touch in the UK. Cheers Apple...


Resprayed iPod shuffles

iPod touch price range

Go to comments


September 10, 2008, 5:20 pm

The iPod Shuffle does ;despite its name; play tracks sequentially. I have one and there is a switch on the side which changes between 'shuffle' and 'sequential' playback.


September 10, 2008, 5:23 pm

I don't get it. The shuffle was a very nich&#233 product before. So Apple didn't correct this. Why the bitching? Just don't buy it. Ford has been offering the Ka for 10 years now. I never liked it. I don't bitch about it though. Because I don't expect every product of every company to be aimed at me.

In the same vein: if you think Apple products are too expensive over here, and they are, don't buy them. If enough people follow suit, Apple is going to have to drop the prices. Or give up on this market entirely. Then we'll all have to make do without iThings altogether. Maybe it will be a cleansing experience, like what Ghandi did or whatever...


September 10, 2008, 5:42 pm

Couldn't agree more. Who the hell wants video playback on a device that size?

That said, I wouldn't mind FM.


September 10, 2008, 6:03 pm

I have one specifically for use in the gym - it is a niche product that works better than strapping a hulking great iPod Touch/Classic to your arm. I also have a larger iPod classic ... horses for courses.

That said, more memory in the Shuffle would be great!


September 10, 2008, 7:54 pm

@Gavyn - it's called the Sansa Clip 8GB: http://www.trustedreviews.com/...

@Ed - the screen on players this size OBVIOUSLY isn't for video! It's that other nice idea: being able to SEE and CHOOSE your tracks!


September 10, 2008, 9:47 pm

Ah, see what you're saying there Gordon. Oops.


September 11, 2008, 11:58 am

those ipod touch prices are a plain kick in the teeth, VAT included doesn't even justify those prices. they're just plain extortionate


September 11, 2008, 4:28 pm

Forgive me if I'm wrong but, the original iPod Touch @ &#163279 was only a 16gb model. The 32Gb model launched later and was priced at &#163349 making it a &#16350 price drop for the new 32Gb model.


September 11, 2008, 4:35 pm

@ilovethemonkeyhead: Um, by my calculations $399 = &#163227... &#163227 + 17.5% = &#163266... so Apple price gouge us by... wow... &#16323 ! Or, less than 10% premium...

Sorry but, a 10% premium is nothing compared to most tech prices. Try looking at UMPCs or subnotebooks if you want to see some real dollar-to-pound p**s-takes.

romseyraver 1

September 13, 2008, 10:26 am

Well, I was disappointed too that Apple did not significantly update the shuffle with a small screen and an increase in capacity, a la Sansa Clip. I think the shuffle is being sidelined before being quietly dropped, alas. This would be a real pity as many of us do not want portable video or a large player, and really cannot get along with using Windows Media player. How is Songbird coming along? Slowly, very slowly, as always.

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