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Apple Q4 Results: iPhone Outsells BlackBerry

Gordon Kelly


Apple Q4 Results: iPhone Outsells BlackBerry

Apple fanboys, put on your gloating hats: in sensational economic crisis flaunting style Apple has announced record Q4 profits and some stunning iPhone statistics.

Looking at the raw numbers, the Cupertino based giant posted revenue of $7.9bn with a quarterly profits hitting a massive $1.14bn, a sizeable leap from the $6.22bn and $904m attained in the same year ago period. Even more impressively (for share holders, not customers) gross margin is up to a whopping 34.7 per cent and - I suspect - driven heavily by overseas RRPs.

The highlight of the quarter for Apple however is its iPhone 3G sales with a staggering 6,892,000 handsets shipping during the quarter verses 1,119,000 for the original iPhone in Q4 2007 and 6.1m units over its lifetime. This is a critical moment for the company since it means this single model now outsells the total number of BlackBerrys RIM managed to ship over the same period! Bold or no Bold, Storm or no Storm and Apple's handset business is barely one year old...

A mind numbing 11,052,000 iPod were also shifted along with 2,611,000 Macs which represents eight per cent and 21 per cent growths respectively. That said, iPhone sales are now 62 per cent that of all iPods, another remarkable statistic.

"Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone — we sold more phones than RIM", proclaimed Steve Jobs. "We don't yet know how this economic downturn will affect Apple. But we're armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt."

Love or loath him, that's one pretty compelling argument...


Press Release

Q4 Conference Call (requires Quicktime)

Tim Sutton

October 22, 2008, 5:30 pm

Great, over-priced mediocre conformity triumphs. I'm going to go and live in a cave till all this is over.

There was a guy next to me on the train this morning watching a grainy rip of Jeremy Kyle on his iPhone, through the bundled headphones. I was convinced right there and then that the Cylons had the right idea about us.


October 22, 2008, 5:37 pm

@Tim - couldn't disagree more (apart from the bit about the bundled headphone - horrible, just horrible!).

The iPhone has gotten where it has for a reason, as all successful products do. Marketing can pull the wool over people's eyes for one product generation, but not more.

Tim Sutton

October 22, 2008, 5:50 pm

I'm not so sure about that Gordon, Casualty's been on TV for years..

I actually like the iPhone, just not enough to buy one. I dislike the way Apple and people who own Apple products position themselves as having made some sort of lifestyle choice by owning a pretty looking piece of technology.. the smugness of it all grates, particularly when it's so misplaced in terms of how the devices perform.

I feel much the same about the Prius, which I note can now be purchased with an iPhone dock. And probably a bag of organic tofu.


October 22, 2008, 6:25 pm

@Tim - apples and oranges (much as I love it as an analogy!)

To be fair, your issue then is (ironically) marketing and in particular how Apple markets itself. I can relate, it's a love it/hate it approach and I've often said I wish any other company had come up with the iPhone as we'd have 4/5 different hardware options by now to go with that stunning UI and it would be on multiple networks as well as being far more open to other codecs, syncing options, etc.

Of course the flaw in this argument is no-one other than Apple WAS able to come up with the iPhone when it did and companies are still struggling to get anywhere close now. The same could be said about the now endless imitations of App Store. Hard as it may be to swallow Apple seemingly has the jump on innovation and we then wait for others to make less totalitarian alternatives that don't completely suck.

Of course we NEED rivals to catch up though because without decent competition there is no choice and - pre getting my hands on a BlackBerry Storm - there is still no touchscreen based handset which comes close to the iPhone experience. Very sad, but true.


October 22, 2008, 6:26 pm

It's not about the pretty piece of technology, it's about how it all works together so damn well. The hardware/software integration in each individual Apple product is one thing. An iPhone, a few Macs and MobileMe all working together is something else altogether. It IS a lifestyle choice of sorts.

Apple's performance as a company in recent years is quite astounding. They're obviously doing something right.


October 22, 2008, 6:44 pm

I agree with both Tim and Gorden. I really do like apple products, and think in a number of areas they really do excel amazingly. However, as Gordon points out, Apple&#8217s closed approach can become a real negative point at times. Even worse is that I have a number of friends who love Apple beyond the products themselves and as Tim pointed out, they really do see owning an Apple product as a reflection of how &#8216cool&#8217 their lifestyle is. I totally admit that my text purchase will be a MacBook, having said that it&#8217s SO creepy to see Apple owners gleam at their products as if they forged them through their own personal hard work. Still hats off to Apple&#8217s marketing, though I wonder if it will becomes their undoing?


October 22, 2008, 7:29 pm

steve's secret is windows :D


October 22, 2008, 8:41 pm

What a Sad comment by Tim.

Simple fact its just another Apple Victory!

Tim Sutton

October 22, 2008, 8:53 pm


QED, Culty McBrainwashed.

Peter 6

October 23, 2008, 8:14 am

yes I've used computers since the TRS-80 first intel PC I used was a 386-33mhz system. Upgrading for years building my own systems until 2001 then switched to apple at home - have to use windows at work.... Yes I'm McBrainwashed....

Maybe I've see the light and GOD has saved me.


October 23, 2008, 3:30 pm

Here we go...another mac / no mac argument.

Here's a thing...When Microsoft produce a closed o/s it's a "bad" thing and Linux is the darling of the people...when Apple do it, it's the best thing since sliced bread!

What was that about marketing!

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