Apple fanboys, put on your gloating hats: in sensational economic crisis flaunting style Apple has announced record Q4 profits and some stunning iPhone statistics.
Looking at the raw numbers, the Cupertino based giant posted revenue of $7.9bn with a quarterly profits hitting a massive $1.14bn, a sizeable leap from the $6.22bn and $904m attained in the same year ago period. Even more impressively (for share holders, not customers) gross margin is up to a whopping 34.7 per cent and - I suspect - driven heavily by overseas RRPs.
The highlight of the quarter for Apple however is its iPhone 3G sales with a staggering 6,892,000 handsets shipping during the quarter verses 1,119,000 for the original iPhone in Q4 2007 and 6.1m units over its lifetime. This is a critical moment for the company since it means this single model now outsells the total number of BlackBerrys RIM managed to ship over the same period! Bold or no Bold, Storm or no Storm and Apple's handset business is barely one year old...
A mind numbing 11,052,000 iPod were also shifted along with 2,611,000 Macs which represents eight per cent and 21 per cent growths respectively. That said, iPhone sales are now 62 per cent that of all iPods, another remarkable statistic.
"Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone — we sold more phones than RIM", proclaimed Steve Jobs. "We don't yet know how this economic downturn will affect Apple. But we're armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt."
Love or loath him, that's one pretty compelling argument...
Q4 Conference Call (requires Quicktime)