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Apple Q2: iPods, iPhones Up - Macs Down

Gordon Kelly


Apple Q2: iPods, iPhones Up - Macs Down

So we expected them to be good with one possible catch, but how good and how much of a catch...?

Dealing with the former the answer is very good indeed with Apple continuing to defy the global consequences of reckless spending and banker greed by turning in its best Q2 ever.

The Cupertino giant reported revenue of $8.16bn and a profit of $1.21bn strongly up on the $7.51bn and $1.05bn generated in the year ago quarter (itself another record). On top of this Apple sold 3.79m iPhones representing a humongous (yet expected) 123 per cent leap on Q2 2008 (subsidies and 3G make a difference!) while 11.01m iPods were shifted marking a more modest three per cent increase.

The catch is small but noticeable: Mac sales are down. 2.22m of the companies PCs and laptops were shifted during Q2 and that represents a three per cent decline on sales quarter on quarter. This is small but - given the current climate price and the premium famously placed upon them - noticeable.

That said Apple CFO Peter Oppenheimer was more than happy to proclaim: "We are extremely pleased to report the best non-holiday quarter revenue and earnings in our history. Apple's financial condition remains very robust, with almost $29 billion in cash and marketable securities on our balance sheet."

Gold star guys - but with expectations high and WWDC fast approaching there's no time to sit on your laurels.


Press Release


April 24, 2009, 12:01 am

Raising taxes may now be in vogue, but when your entry level laptop is north of 700 quid, a recession-friendly OS X tax reduction would let this barrage of 'first timers' Apple bangs on about, that they are actually aware of the pinch.

As I've said before, the trouble is that as long as Apple never actually admit what premium they feel they deserve, it remains completely theoretical, and thus easy to adjust at will. And like all not-so-stealthy stealth taxes, we all know it's there even if no one says it is.

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