With EMI paving the way (below) for record companies to release DRM free music, it seems Apple is desperately trying to convince other labels to walk down this newly laid path.
Apple stalker site MacRumours.com claims to have gotten hold of a notice the company sent out to iTunes partners last week reminding them of the DRM free possibilities now open to them.
A key paragraph states "Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free. Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
EMI's DRM free 256Kbps music goes live on iTunes this week at a cost of 99p per track and while language such as "Many of you" may suggest additional labels are rushing to follow EMI's example, there has been a noticeable wall of silence from its rivals since the initial announcement.
Most likely Apple is trying to drum up business and why not? DRM is hell spawn from the Dark Ages and needs to be condemned to rot in a particularly stinky cesspool for all eternity.
So now you know where I stand on the subject... ;)