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Apple Mac Mini Price Cut by £50

David Gilbert


Apple Mac Mini Price Cut by £50

Apple has taken the step of cutting the price of its 2.4Ghz Mac Mini by £50 to £599 – yet across the pond in its own back yard they have kept the price constant at $699.

The price cut comes without any fanfare by Apple’s marketing department – which could be explained by the failure to cut the American-listed price. Possibly Steve Jobs and Co. are worried about a back lash from consumers State-side who may feel a little aggrieved at missing out on the savings.

Although the price to UK consumers was cut by £50, it seems that European users have seen the biggest saving with their price being cut by €100, down to €709.

While currency exchange rates are in a constant state of flux these days, Europeans will have saved an extra £30 at least – though their new price is still slightly higher than the new UK price. The declining state of the dollar would seem the best explanation for the failure to cut the price in America and the lack of any noise about the non-American cuts would seem to suggest no further cuts will be coming.

This news comes hot on the heels of investor voicing their complaints that Apple’s reported cash and investment stock of $51billion is not earning enough return. Investors claim the money – which is more than the GDP of Costa Rica – is earning less than the average savings account. A filing last week showing a return of 0.75percent on investments in 2009.


November 2, 2010, 6:33 pm

Why would the Americans complain? The only thing that's been reduced here is the Brit tax.


November 2, 2010, 10:15 pm

£599 = $960

so that's still almost 40% more expensive than the $699 us price


November 2, 2010, 10:59 pm

Dont forget that with the extra 2.5% VAT coming in the new year that for apple this is an additional £15 hit.


November 3, 2010, 3:30 am

Apple are starting to experience the problem with building up such a sizeable war chest. If you don't go to war and start making some acquisitions, it gets very uncomfortable. They may be very confident and bullish about their future and their position in the market, but they're still not confident enough to start a share buy-back.

In the meantime, the value of tech companies even mentioned in the same breath as Apple are seeing their values inflate quicker than a player thinking of joining Man City...

David Gilbert

November 3, 2010, 3:43 am

@Greg The only problem with the inflated values of players going to Man City is they very quickly seem to deflate once they reach Eastlands and enjoy their big salary too much.


November 3, 2010, 7:35 pm

Ever since the first Mac Mini, I have been keenly interested in getting one of them. However, even though it is now in its 4th iteration (or 3rd, correct me if I'm wrong as I'm not sure), it is still too expensive for what comes in the box. And even though I don't mind owning a "last generation" product, Apple just don't "do" last generation discounts - they simply "disappear" their older products!

The price cut is a step in the right direction, but it's a very small one. If they gave us a price closer to the (reasonable, in my opinion) US price, I would buy it.

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