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Apple: January 2009 Macworld Last Ever


Apple: January 2009 Macworld Last Ever

Whether or not the rumoured Mac Mini refresh surfaces at Macworld in January or not, Steve Jobs probably won't be making the announcement. Because, folks, he won't be giving the keynote presentation this year.Taking over keynote duties from Jobs is Senior Vice President of Worldwide Product Marketing, Philip Schiller.

The news comes as part of a broader announcement, stating that this forthcoming Macworld will, in fact, be the last ever headed by Apple. In the company's words: "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways."

In other words: why waste money attending a tradeshow pimping your products when people are biting their arms off to buy them anyway? Besides which, "Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris."

With Jobs handing over the helm at Macworld, then, anyone want to revise their predictions as to what will be announced?




December 17, 2008, 7:23 pm

The beginning to the end for Apple.

It may be true that the "industry" is moving away from trade shows, but in my eyes Apples business model is very far from the norm. Must of their public relations is based in an extreme hype, that they admittedly are very good not to disappoint. However this hype often spreads to the main stream media which must be the channel must peoplpe learn about Apple products through. Without all these public appearances by Mr Jobs himself, I believe much of the magical aura surrounding Apple at their products will disappear. But it will be interesting to see if their unique business model can be sustained.

Hamish Campbell

December 17, 2008, 8:04 pm

...or they might just keep making products like the ipod and iphone and continue making a killing...


December 17, 2008, 8:23 pm

I second you Jesper! The Apple PR events are annual highlights helping the year progress - this would be a very very bad mistake..

We don't care who does the keynotes, we just want the keynotes to stay.


December 19, 2008, 7:40 am

Maybe the sales of black turtle necks and blue jeans will slowly decrease...

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