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Apple Confirms 27 January Launch Event

Gordon Kelly by

Apple Confirms 27 January Launch Event

Well I never...

Look what Apple has sent out to journalists: news it is holding a press event on the 27 January (as leaked) at the Yerba Buena Center for the Arts Theater in San Francisco (as leaked).

As usual the invite comes with a cryptic message, this time: "Come see our latest creation" and it doesn't take a genius to work out 'our latest creation' suggests an entirely new product line, not an upgrade.

Yes, we'll say it: tablet. Whether this is iTablet, Tablet, Slate, etc we can't say - but the big question is will Apple in just eight days time? My money is on an emphatic Yes. Start time is 10am PST, that's eight whole hours behind the UK, so we'll be staying late for its 6pm GMT equivalent start time.

CES 2010 certainly didn't sell us on the Tablet form factor. Can Apple...?



Go to comments

Carl Abudephane

January 19, 2010, 6:07 am

Yes, they can!


January 19, 2010, 6:18 am

I can't wait for all the speculation to end, it's been way too much. Then again, can't say I'm looking forward to the fanatical arguments either.


January 19, 2010, 6:56 am

I have a feeling it's a paint ball gun...


January 19, 2010, 10:35 am

I can't wait - although I am not an Apple fanboy, I will admit that when they create a product, they tend to do a bang-up job. My only concern at this stage would be cost. Anything more than £600 would be too much for me, regardless of the appeal of a tablet/slate. The countdown begins . . .


January 19, 2010, 10:47 am

Apple redefines the Tablet this week, making all the other tablets launched at CES obsolete...

And a new App.....iLife.....All your photos/movies/music/BOOKS all in one app like a supercharged media browser.


January 19, 2010, 12:50 pm

This is going to be intresting. It's well know Apple have had a team developing a true multitouch version of iLife/iWorks for a couple of years. How well they have done on getting media content (books, newspapers etc) is another story. Apple could do without another Apple TV, great device, poor content selection. Granted it not all thier fault (thanks Hollywood) but it seems the publishers get the digital game more than Hollywood. Will I buy this? Well that depends on what I see on the 27th. After all the hype it better be good...

prag fest

January 19, 2010, 1:10 pm

Tablet shmablet, it's a flying car, I'm sure of it.


January 19, 2010, 1:26 pm

Given the paint theme - surely the tagline has to be something along the lines of "wipe the slate clean"?


January 19, 2010, 2:16 pm

If Apple releases their 10-inch tablet for anything less than £800 I'll be amazed!


January 19, 2010, 2:17 pm


You mean like Chrome?


January 19, 2010, 2:22 pm

I'm already bored.


January 19, 2010, 3:38 pm

My main worry this year is "battery life". Portable devices are now doing so much that they die within half-a-day. So whatever it turns out to be, battery details are what I'd like to hear.

Also, I'd like Cub's informed fanboy views. Where's he been lately?!


January 19, 2010, 4:48 pm

learn from the evolution of iphone, save ur money & wait for the 2nd edition~


January 19, 2010, 5:34 pm

It's an intriguing invite, Apple don't just choose these designs randomly. But to be honest, for the next 8 days, I don't care all that much; I grew bored of tablet rumours long ago (quite literally, *years* ago).

For what it's worth, my money is on the fabled jesus-tablet/slate/pad device. Along with that, given that it will likely be running a modified mobile OS X system, there will be a preview of version 4 of that along with a release of the SDK for developers. Not expecting new iPhone hardware details, just the OS. It's also about time for the latest iLife to be released, the creative splatter of the invite suggests integration with the tablet... The wild side of my brain would like a painting/graphics app from Apple; something that, while not exceeding the scope of Photoshop, would do more than enough so that 90% of the people that believe they need Photoshop could swap out...

See, I could be one of those "analysts" that spout their BS all over the blogs of the interweb...

@xbrumster, in all likely hood, and I hate getting into the whole speculation discussion, this *is* the evolution of the iPhone... Let's wait and see though, huh.


January 19, 2010, 5:58 pm

Completely agree there xbrumster. I still maintain that the 1st Gen iPhone was a very poor show in terms of features for what you had to pay. I'm much warmer to it now that price, capacity, speed, etc., and of course the now positively bulging App Store all make for a far more reasonable package. I still think the pre-pay price is insane though.


January 19, 2010, 6:42 pm

Yawn - I'm with Johnh and Cub. Just wish they'd get on with it so the Apple fanboys can rave and the rest of us can get on with life.


January 20, 2010, 3:26 am

@Ohmz: Paintball is a possibility, but it looks more like spraycans to me.

Of course, there is another computing use for the word tablet. One more in keeping with the arty theme of the invite. A graphics tablet seems much more plausible technology wise - although with apple abandoning a lot of their creative market in recent years it's perhaps not as likely as it once would have been.


January 20, 2010, 10:59 pm

My God Its full of stars

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