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Apple Calls Friday Conference, Releases iOS 4.1 to Developers

Gordon Kelly


Apple Calls Friday Conference, Releases iOS 4.1 to Developers

The simple answer is Apple should have done this weeks ago...

Three weeks on from Steve Jobs' now infamous email instructing "Just avoid holding it in that way", the Cupertino company has announced it is to hold an unscheduled press conference this Friday. It will take place at 10AM PST which equates to 5pm GMT - no further information was given.

Interestingly Apple has also today dropped the much discussed new iOS 4 firmware on developers. Surprisingly it eschews the rumoured 4.01 version number for a more serious 4.1 moniker, but so far initial reports say it does little more than what Apple claimed: reduce signal bars and make them appear bigger. The hyped Game Center app makes an appearance and has been tweaked slightly, but it is unknown whether it will be included in the final release.

Either way, it seems inevitable the conference and the firmware are not connected and it shows how uncomfortable Apple has become since I can't remember the last time it scheduled an unexpected formal event at such short notice. Normally Apple is a company obsessed with organisation and scripting. This announcement is verging on spontaneous.

If only a) it hadn't made such a big deal of the new antenna system and b) it had only owned up earlier...

Maybe, just maybe, lessons are being learned.

In related news Computerworld quotes Microsoft chief operating officer Kevin Turner as saying "It looks like the iPhone 4 might be {Apple's} Vista, and I'm okay with that." An amusing sound bite which also pokes fun at his own company, something we hope Steve Jobs will someday also manage to do.

Update: The firmware version number returned to 4.0.1 when it was released late on Thursday night.


iPhone Developer Center


July 15, 2010, 9:27 am

Well, you see this is how pride works. It's really very difficult to climb down from that high horse. Few ever have the humility to say "I'm sorry, I was wrong" because that is a stab against the fallen man's ego. Pride indeed does come before a fall!

Mathew White

July 15, 2010, 1:52 pm

Apple are announcing that they're allowing Flash on the iPhone and iPad straight away in the hope that it will distract all their customers from the fact they released a duff product.. oops!


July 15, 2010, 2:02 pm

Can't help thinking that they should have done better user testing. It seems blindingly obvious to me that having the aerial on the outside is going to be affected if the aerial is touched by something conductive - and having 2 (or, in the case of the iphone 3) aerials with such a fine gap, then there must be every chance that they will be shorted by a finger. Applying a simple lacquer during the manufacturing process seems such an obvious solution....

The arrogance of telling people not to hold a phone in a particular way.....

Yet another reason not to buy apple h/w....


July 15, 2010, 2:33 pm

@Mathew: allowing Flash on the iPhone and iPad

God I hope not, or if they do, at least make it a option to turn it off.


July 15, 2010, 3:09 pm

@Gordon and TR: Tsk, using the same thumbnail on the main page for 2 Apple stories. Getting a bit lazy, aren't we? :P



Oh, come on...


July 15, 2010, 3:46 pm


I was reading a post on the BBC Blog about the News redesign and lost count of the number of iPeople complaining about the lack of HTML5 support for videos.

They've made their choice to buy the "best ever magical" iPhone and by doing so they've implicitly chosen to forgo Flash, which they then berate as a second rate technology.

But then they expect websites to cater specifically for them. My Desire doesn't support Flash 10.1 yet but that's HTC's fault for not hurrying up with FroYo, not the BBC's.

This isn't directed at you personally but it really does grate how so many iPhone owners expect the internet to revolve around them.


July 15, 2010, 4:01 pm

@drdark: Oh, come on...

No,No,No,No,No,No,No,No,No,No,No,No,No,No,No,No,. I don't want Flash forced on me, thank you. And I also did say at least make it an option if they do.

So, @drdrak.. Oh, come on you too.

@ravmania: But then they expect websites to cater specifically for them

Nothing wrong with people complaining to the BBC for not using standard website design is they?. Are you saying people who buy Iphones are not allowed to complain now?. I assume IPhone users pay the TV licence too after all.


July 15, 2010, 4:09 pm

@ravmainia I think Keith like myself couldn't care less about flash running on his iPhone or iPad and neither do I expect the internet to revolve around me. Flash IS and always will be rubbish whether it works on the iPhone or not, flash lite on the desire is rubbish and so will 10.1 be so the sooner it goes away from all platforms the better.


July 15, 2010, 4:23 pm

Regarding Flash - I have to admit to being pretty naive on this when I got round to getting myself an iPhone 12 months ago. I just didnt realise how much of the net relied on it and how much I would curse for not having access. Im not a net fiend on the iPhone but the majority of things I wanted to do on the net with an iPhone was curtailed by the lack of Flash. I've learned to accept this and live with it though and it probably wouldnt stop me upgrading to the next iPhone next summer but I'll certainly be sniffing about the alternatives.

@Keith - with Apple allowing the likes of Opera as alternative web browsers they could (I assume) quite easily keep Flash locked in Safari but open in other web browsers. Just an idea. A fair few people can probably not be bothered with a second browser and will remain with Safari but those wanting a better net experience can switch.


July 15, 2010, 4:33 pm

A little bit overblown to have a press conference to deal with this. I think simply a posting on their website would be sufficient. But then, we don't know exactly what will be included yet.

@ravmania: People get what they deserve. Still it's great to see how fast the internet moves these days. Wasn't long ago new standards took years to be implemented. CSS for instance, once it was implemented everyone stuck with it and nobody coded for CSS2 for eons and nowadays a new standard is announced and then implemented within months and people are using it.


July 15, 2010, 4:37 pm

"God I hope not, or if they do, at least make it a option to turn it off."

Why wouldn't they? Every other smartphone browser lets you. That's one of the reasons why Apple's approach is so silly.

Mathew White

July 15, 2010, 5:08 pm

@Keith... as a Flash web designer, I hope they do ;o) The web has spent years developing in one strong directions of more and more powerful computers and faster and faster connections, leading the capabilities of Flash open to most computers.. then manufacturers decide to create smaller, less powerful mobile devices and criticise us for using technologies that don't run well on them... that's a bit like swapping current road surfaces for polystyrene and then criticising car makers for making heavy cars and using tyres!

Nick G

July 15, 2010, 5:23 pm

In other news... Apple is actively seeking an "experienced antenna engineer". Seriously - I'm not joking! See http://tinyurl.com/2wboulk


July 15, 2010, 5:53 pm


Of course they're allowed to complain. Just not to Apple! :-)



July 15, 2010, 6:15 pm

@ravmania: Of course they're allowed to complain. Just not to Apple! :-)

Heh, I'm not defending Apple's moves here. I also agree they have handled all this wrong.

Ironically, if the BBC had used HTML5 you'd be able to use your HTC now, rather than waiting for HTC to implement Adobes browser killing Flash. :) I suppose I can't complain too much about Adobe, as it's crashing did at least teach me about Shift-Esc in Chrome.


July 15, 2010, 6:16 pm

Flash could perhaps be lighter on resources and many sites might abuse it but it is a big part of the net and it's simply wrong that Apple have banned it as they have. For the iPhone who cares, you're always getting a cut down version of the internet on a phone, but for the iPad it's plain wrong. Anyway the point I wanted to make is that the people here saying "flash is awful" you are blind Apple sheep, it has flaws but it is neccessary.

On the other hand I have little respect for Adobe, if they want Flash to be adopted everywhere they should open source it. Something that key should not be in the power of one company. Flash will soon be as relevant as Real if they don't change their attitude.


July 15, 2010, 6:23 pm

Another thought, Apple are nothing if not clever with manipulating the media and running a good PR campaign. All publicity is good publicity after all, the iPhone hasn't been out of the news since it was released. Once they fix this is there anyone who hasn't heard about it and is tempted/wants one? They could have had a quiet update on their website, but no a full blown conference! They wouldn't be doing this unless they thought they'd get a good reception (sic).


July 15, 2010, 6:40 pm

@HK: Anyway the point I wanted to make is that the people here saying "flash is awful" you are blind Apple sheep,

Oh dear, apparently my dislike of Flash is totally based on me been a blind Apple sheep. Good grief!!. Lets give you my list of why I don't like it.

1. Often the culprit of 100% CPU hog, Ok not on my Quad Core for obvious reasons, but it's still bad that it's pegging a whole Core for what is sometimes nothing more than an animated GIF.

2. Browser crashing, I really don't need to say any more here do I?

3. There is a standard out there, and I find it wasteful having both.


July 15, 2010, 6:59 pm

A mea culpa from Apple possibly? Having held the new iPhone myself and seen the bars drop almost immediately before me anything other would be unacceptable.

@Keith: Didn't I put you straight over Flash Vs HTML5 here a short while back? And yet here you are again quoting the same nonsensical Apple press release cuttings.


July 15, 2010, 8:15 pm

@ffrankmccaffery: Didn't I put you straight over Flash Vs HTML5

Do you mean because I couldn't be bothered to reply to your stupid licensing comment, you put me straight.. <g>

Oh, btw. Why don't you make yourself a secure encrypted transport for Flash, sell it to the BBC, you might make yourself a packet. A little warning though, make sure you have some good lawyers on your side. IOW: Flash is certainly NOT devoid of licensing as you would like to make out, and in this respect is NO different to H264. Do you wish to continue?.


July 15, 2010, 8:38 pm

@Keith: I just very much doubt anyone would be so anti-Flash if Apple hadn't come out against it. Plenty of things crash browsers, plenty of things hog CPU; that doesn't mean there's no place for them. There's no software that doesn't have bugs; Flash provides more benefits than problems. Given the power of modern computers it really isn't so bad and I've never had problems with it. Nobody was complaining (loudly) before, people do it now to justify their Apple purchase (which frankly isn't necessary cos otherwise they are great devices and it just makes them look silly).

As I said above (if you had bahhhhthered to read the rest of my posts) Adobe should have made it less CPU hungry, plugged any memory leaks - but those issues do not make it redundant. HTML5 might be new and shiny, but it isn't ready to replace Flash yet and forcing Flash out isn't the right way to kill it. Not to mention Apple putting lots of Flash developers out of a job and ensuring the Apple App Store walled garden stays in the gr$$n is hardly pleasant.


July 15, 2010, 9:01 pm

@HK: I just very much doubt anyone would be so anti-Flash if Apple hadn't come out against it.

You might find there was plenty of people who didn't like Flash, well before Apple made it's statement.

@HK: Adobe should have made it less CPU hungry, plugged any memory leaks

How many more years should we wait then?


July 15, 2010, 9:21 pm

Poor bluetooth call quality when using a headset also seems to affect a considerable ammount of users since the upgrade to OS 4.0.

The iphone 4 is affected as well as previous 3g versions. The bluetooth handsfree is unusable on my iphone 3g since the upgrade due to the sound breaking up on the other end. Some people have tried several makes of headset that were fine using OS 3 and are next to useless since the upgrade.

Apple's solution is to do a full reset and restore which surprise surprise doesn't work!

I have resorted to taking calls over the speaker till this is sorted.


July 15, 2010, 10:27 pm

I loathe Flash. From 1996 when it came out until around 2001, I made sure that my main browser did not have a Flash plugin because it was such a CPU drag and the content on it was usually simply not worth it. On modern machines, though, I've really not had a problem with Flash slowing things down, and there is a huge amount of content out there in Flash, so I've sort of learned to swallow my dislike. I'm not sure I understand Keith's comment about "standard website design." Flash *is* standard website design. It may not be standards-based website design, but that's an entirely different thing, and the web's not been entirely standards-based for much of its history, starting with the days when web designers would code for Netscape Navigator rather than the HTML standard.


July 15, 2010, 11:55 pm

So you couldn't be bothered to reply to my point because it was 'stupid' and not because you couldn't list any of the licensing restrictions associated with it?

So once again list me those restrictions that the Beeb et all seem to have little problem with.

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