Home / News / Mobile Phone News / Apple Bucks Trend & Posts Record Results

Apple Bucks Trend & Posts Record Results

Gordon Kelly


Apple Bucks Trend & Posts Record Results

After that I can just imagine the hornet's nest in our comments section this is going to stir up...

Following some pretty horrific financial results from... well, almost everyone that ego mountain also known as Steve Jobs is going to be ready to erupt as amongst it all Apple has posted the best quarter of results in its history.

Turning in a Q3 profit of over $1bn represents a 38 per cent jump on last year's figures while sales of 2.49m Macs, 11m iPods and 717,000 iPhones in the last three months (the last of these doesn't include iPhone 3G shipments which surpassed 1m units in its first three days). Interestingly however not all was total shine and light since gross margin had dropped to 34.8 per cent from 36.9 per cent but that's not totally unexpected as the bulk of electronics products are becoming ever more affordable.

"We're proud to report the best June quarter for both revenue and earnings in Apple's history," said SJ, who then broke completely from boasting convention to admit "We set a new record for Mac sales, we think we have a real winner with our new iPhone 3G, and we're busy finishing several more wonderful new products to launch in the coming months.".

Now Mr One More Thing never normally comments on impending products, so this should set tongues a-wagging (even though it's hardly as if Apple's R&D department is ever shut down). More multi-touch Air-esque enabled Centrino 2 Macs is my bet.

So that's your lot. Please now form an orderly queue and start your bickering...


Press Release


July 23, 2008, 12:23 am

Bickering? This is great news for a company that deserves it. They create beautifully designed products, and are the king of hype. People buy their - often overpriced - products, are mostly happy with their purchase because they are happy to style over substance. The only disappointment comes when supposedly more educated analysts fall for the hype and praise almost unconditionally products which are far from perfect, despite all their qualities ;)... But frankly, well done Apple, go and get the rest of the market to follow your lead in design an interface and force them improve their products... If only we could get style AND substance more often, at a reasonable price (from Apple or anyone else!)

Ricky Archer

July 23, 2008, 12:52 pm

Credit crunch? What credit crunch? Well I guess we all know where to apply!!


July 23, 2008, 1:12 pm

Apple are due a major 'product transition' before the end of September, and what they have planned they say "Nobody else has anything like it"... Centrino 2? Obviously! Multi-touch? Hopefully! Might we see the much rumoured touch-screen iMac? I also see a sub &#163500 Macbook on it's way too.

Peter A

July 23, 2008, 1:34 pm

Flying car. In black. Or a special turbo edition in white that will save environment and bring about world peace. Unfortunately, no-one will buy it, because there's no front facing camera and the end of the world will remain nigh. Sigh.

comments powered by Disqus