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Updated: Apple Announces US iPad 3G Launch Date

Gordon Kelly by

Updated: Apple Announces US iPad 3G Launch Date

Read about the new iPad Air and iPad mini 2

This should flare yet more Blighty tempers...

Apple has announced the 3G equipped version of the iPad will launch in the US on 7 May. By contrast international pre-orders, and indeed even pricing, won't be clarified until 10 May with shipping not expected until late in the month. Interestingly, Apple has also sent emails to US customers who pre-ordered an iPad 3G before today saying these should still be received by late April:

"To Our Valued Apple Customer:

Thank you for your recent order of the magical and revolutionary iPad 3G. We would like to confirm that your order will be shipped in late April as communicated at the time you placed your order. You will receive a confirmation notice when your order has shipped.

Of course news Apple is once again favouring its US customers will likely frustrate international customers - especially given a) the company said during its launch that iPad 3G shipments in the US would coincide with iPad & iPad 3G shipments to other countries, and b) it follows that rather smarmy line used to confirm iPad delays that "We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason-the iPad is a runaway success in the US thus far."

In the meantime, this is quite enough iPad news and until we get some official UK pricing and release dates (that Apple can stick to) I'm shutting up shop on all things giant iPod touch related...

Update: In a formal announced Apple has announced "the Wi-Fi 3G models of its magical iPad will be delivered to US customers who’ve pre-ordered on Friday, April 30, and will be available in Apple retail stores the same day starting at 5:00 p.m."

Good news, but Apple please stop calling it 'magical'. It makes you look very silly indeed.


iPad US Store Page

iPad customer email via weblogsinc/engadget (Engadget)&utm_content=Google Reader engadget

Go to comments


April 19, 2010, 6:51 pm

Arh yeah, no longer interested. Next please.


April 19, 2010, 7:00 pm

How can you do this and turn the other cheek to a shiny Apple?

This is the greatest thing since the textualised plinth damnit.


April 19, 2010, 9:40 pm

Its not preferential treatment its just that apple looked into their crystal ball and realised that the volcanic ash would stop shipments anyway!


April 19, 2010, 10:03 pm

@Andy - pretty sure the massive bulk of these kinds of shipment involve ships too ;)


April 19, 2010, 11:07 pm

Don't worry Apple fans - you'll live. Just chat amongst yourself on forums about the wonderfullness of this device, and all the great things you can do with it, and you'll pull through! ;0)

Andy C 1

April 19, 2010, 11:16 pm

Well, far be it for me to call for more objectivity, but what's the big deal with a company favouring it's own home market first? Hardly an uncommon approach from multiple compaines, I would suggest. Oh, and okay, so they've missed their initial release dates. That's hardly uncommon either. Next.

Smithfield Building

April 20, 2010, 12:22 am

Fail to see why it has gotten up your noses so much considering TR's apparent dislike of anything iPad. I really like the site but this whole thing, when taking into account comments like 'giant iPod touch' and such, is getting somewhat petulant.

Andy C 1

April 20, 2010, 12:23 am

@ChrisC - Yawn.


April 20, 2010, 1:58 am

@Andy: That was something I was thinking, doesn't Sony always bring out things first in Japan. eg. PS3 Worldwide Launch November 11 2006 for Japan, November 17 2006 for North America, Europe, and Australia. It's also often useful as a testing bed, if anything major is spotted then they can hopefully rectify before Global redistribution starts.

Tony Walker

April 20, 2010, 3:40 am

You could always buy one from the 'States.

Saying that, mine is currently stuck in Spain where UPS have put another "Esception" (spent 3 days in Philadelphia - soft cheese is no good for it) on it rather than stick it on a soddin truck.


April 20, 2010, 4:17 pm

@Andy - You and your objectivity claims. I'd just like to refer quickly to a handy definition:

Objectivity: Uninfluenced by emotions or personal prejudices. Based on observable phenomena; presented factually.

You seem to be seeing an infringement of the former part of the definition, where I am seeing employment of the latter. We went over this before though. You want your reports more dry and boring, the rest of us don't seem to mind a little personal opinion inserted, as long as it's /based on the facts/. If the author makes it clear what is their own opinion, the article can still be considered objective in a very valuable sense.

@Keith - Sony are notorious for not only doing that, but not fixing problems with the units before worldwide distribution (or even removing features promised before release, as with the PS3). So yes, other companies do it, and it's still annoying when they do.

Manufacturing is done abroad so this sort of market division isn't strictly necessary any more. If they needed more time to ramp up manufacturing they could have held back the release - nobody forced them to paper release their product. It's their choice, though. I just don't like it. :)

Andy C 1

April 20, 2010, 9:22 pm

@Spunjjl Thanks, but I prefer the definition "expressing or involving the use of facts without distortion by personal feelings or prejudices" especially as realtes to News.

News does not have to be dry or boring, as most of the article is okay, but the author's opinion that the line from Apple was "smarmy" when others might simply see it as factual should not be in there at all and leave it to the reader to decide - unless you think it best to tell the reader how to feel about a given news item?

Andy C 1

April 20, 2010, 9:25 pm

@Keith Yes - of course. It's completely normal business practice to favour home markets - from Nintendo to Nikon and any number of other situations. The news is that there is a delay. It's not news that one market is favoured over another.

Andy C 1

April 20, 2010, 9:26 pm

@Smithfield Building I really could not agree more. And this from a long-time reader.


April 24, 2010, 12:17 am

Andy and Smithfield: Once again... The name of the site is TrustedReviews, not ObjectiveNews. Gordon is not forcing you to feel one way or another, he is giving his opinion which you are free to agree or disagree with.

Having said that, let's look at the offending line which Gordon described as "smarmy". Apple suggested that international customers unable to get the iPad should take comfort in the fact that those able to buy it, were doing so in large numbers. This assumption that the average consumer should give a damn about Apple's sales and market share in a foreign market (when most simply want to get their hands on the device) does strike me as pretty smarmy, however objective I try to be...

Incidentally, look at any news item here that refers to Samsung phones. Their UI is consistently derided as awful or barely useable. I happen to think that this is rather exaggerating matters - in other words, I disagree with TR staff's opinions - but I don't keep complaining or accuse TR of an anti-Samsung bias. I accept that reading different opinions means reading some that I won't agree with, and I'd still rather have those opinions than a simple copy-&-paste of press releases...

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