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Apple Announces 9 September iPod Event

Gordon Kelly by

Apple Announces September iPod Event

First there were the iPod touch stock shortages then that was quickly followed by talk of a lanky new nano and now we know when it's all going down...

In a mass email to all US journalists Apple has announced it will be holding an iPod-centric event on 9 September. Simply titled 'Let's Rock', it will kick off at 10am San Francisco time (5PM GMT) and - without getting overly analytical of Apple's slightly wearisome brand of show and tell theatre - the deliberate aspect ratio of the announcement does suggest ultra widescreen nanos may be off the agenda (if they were - considering the iPod touch already has a widescreen aspect ratio - it would surely be reflected in the invite. Or would it?).

Anyhow, what can we expect? Personally I don't predict anything earth shattering. The iPod touch may get a minor redesign to match up with the iPhone 3G's slightly different finish and a larger 64GB capacity may be on the way to further separate it from the iPhone (which will inevitably get a 32GB edition just before or after Christmas). As for the elongated nano it could still arise while the OS will probably get a minor spit and polish but there will be no touchscreen tomfoolery. Oh and a long overdue capacity bump should come to spark a renewed video emphasis (is video the new music?).

All this aside, I'm guessing price cuts will be the major headline this time around. Apple needs to avoid self cannibalisation from the newly subsidised iPhone 3G business model and it has to keep people buying as the Credit Crunch deepens.

Overall excitement rating? I'm going for a 7...


via Engadget

Go to comments


September 3, 2008, 10:48 am

More like nine on excito-meter for me, but i'm in a market for new iPod now (2 iPods gone after more-or-less a year of extensive use each :C ).

My shot is $249 for 16gb touch, $349 - 32gb touch, $449 - 64gb touch.

Also, iTunes all-you-can-eat account for $19.99/month would be... oh...

Can't say more, i'm nursing a semi just by thinking about it. :)


September 3, 2008, 12:42 pm

give me a classic price drop and i might just go for it... my zen has a cracked screen, even though it permanently lives in its leather case.


September 3, 2008, 1:00 pm

I could be really sad and say the blue bar at the bottom is the shape of the new Nano, ie long and and stuby. OK I didn't say that :)

Hamish Campbell

September 3, 2008, 1:43 pm

A year of use from a device that cost several hundred american pesos (actually is that unfair? Are most pesos now worth more than the silas greenback?)

Pretty sad really, same with phones.

Now how long did the old walkman tape players last?

Maybe not longer? Hmmm I seem to remember they did alright, even with some complex moving parts where its all electrical wizardry now.

So is it the build quality or just our consumption crazy society? Could we just stick in a new battery and keep going with the old gear, and just our greedy nature and susceptability to advertising nags us until we by the latest and greatest?

I know I struggle with that.

If only I was a buddhist.

If it wasn't for my inherited Scottish tightness I'd be ruined.

There we are, buddhism and Scottishness are this capitalism mad worlds only hope.

You may quote me.


September 3, 2008, 2:53 pm

Id be interested to see what upgrades are done to the iPod Touch, I agree with Gordon that itll probably end up being a re-design to the plastic back like the iPhone 3G along with a price drop and possibly a larger capacity iPod coming out, however saying that im still hoping that Apple will do a much larger upgrade to the iPods following the news back in July that the 2.1 iPhone beta firmware mentions an iPod 2.1, which usually suggests a major upgrade (link below, as mentioned the iPhone 3G is only referenced as iPhone 1.2). Camera perhaps? GPS? Sim card slot for 3G HDSPA to turn the iPod into a turely portable tablet? Vey very unlikely I admit, but would be nice to see



September 3, 2008, 3:07 pm


Change your drug supplier.

A year.. first one was my fault, my 2nd gen mini fell into the broth (actually it was a bath, but broth sounds way cooler). Then i was curious what's inside, so i opened it.. and after a couple of months in the closet, amazingly it started working again. It still randomly resets from time to time, and screen is dead (my fault) but never the less it works as a pendrive.

Then i got myself a 2nd gen nano, and strangely after a year it bricked. I'm almost certain that it's faulty dock connector.

Zepher 211

September 3, 2008, 4:02 pm

Anybody know when they will be announcing the arrival of the new macbooks!!??




September 3, 2008, 5:52 pm

i dont think they should make the ipod touch a plastic back it would feel way too flimsy as it is slimmer than the iphone and we have all heard about the cracking in the iphone. as for the nano, who knows, guess we'll find out soon but i think a memory increase is an absolute must


September 3, 2008, 6:01 pm

As much as I don't want them too I think they will abandon the metal finish for an iPhone 3G-like backplate...

And I know this is way off, but I need to say it just for the unlikely kudos that would come IF this happened... but... we're not about to see an "iPod Rock" are we? Only thing that makes we think this is Apple's "Theres something in the Air" teasers before the MacBook Air launch event.



September 4, 2008, 1:16 am

well the ipod that the guy dancing in the picture is not current ipod nano shaped so...

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