Not content with picking up the award for Best Mobile App at this years Global Mobile Awards, Rovio wants to take Angry Birds to even greater heights by making it social, online, and compatible with games consoles. And that's all before we'll see Angry Birds 2.
Speaking during a presentation by Finnish technology companies here at Mobile World Congress, in Barcelona, Ville Heijari, Rovio's so called 'Bird Whisperer' (head of communications) said that far from the company looking to move onto the next big thing, it hoped to grow the Angry Birds brand into one that might rival Sonic the Hedgehog or Mario. As part of this strategy the company has branched out with a range of plush toys (that have already sold 1 million units) and will look to move into the console, online and social gaming markets soon - details on the exact plans were not forthcoming.
Also key is the newly announced Bad Piggybank operator billing system, which allows players to buy in-game content using the credit attached to their phone bill. This allows the company to circumvent app stores and gain even greater reach. Though with 75 million downloads already through conventional app stores, and expectation of hitting 100 million soon, the app store model clear still has its benefits.
One platform missing out on all the joy is Windows Phone 7, with Rovio saying it still hasn't decided whether to pursue that route yet. With Nokia and Microsoft's recent announcement of future collaboration, it surely can't be long before that move is made, though.
What's puzzling about all this is that the company didn't seem to be placing much priority on getting a new version of the game out any time soon, though the rumours of the pigs getting there own back were once again hinted at. Indeed we were told that there would be a whole world and back story created around the characters.
So, whether you're sick of it already, still addicted, or utterly oblivious, it sounds like there's going to be no escaping the Angry Birds for some time. Let us know what you think about that in the comments.