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Android Apps To Get Content Rating

David Gilbert


Android Apps To Get Content Rating

According the official Android Developer’s Blog, one of the top requests from users has been for more information about app content. While we’re sure people do want to know more about the content of apps, we think that there could be a couple of other things topping that list. Gingerbread anyone?

While we still await an update on the Android OS, users of the Android Market will soon be able to see content ratings for all applications and games based on what they contain. Google unveiled the Android Market in August 2008 and is only now introducing the content rating system, which has been in Apple’s App Store since the inception of iOS 3.0.

The blog stated: “Starting in a few weeks, we will be showing content ratings for all applications on Android Market. This new capability will provide users with additional information to help them select the best applications for them.” There will be four categories: All, Pre-teen, Teen and Mature. Further information about how developers should rate their apps and games is available here. It deals with content in relation to alcohol, drugs, gambling, hate, location, sexual content and violence among others.

From next week on, developers submitting new or updated apps will be required to include a rating for all applications and games uploaded onto Android Market. In addition, developers will have the next couple of weeks to add a rating to their existing applications and games. Once content rating is visible to users, any applications or games that do not include a rating will automatically marked as Mature.

Not content with announcing that, the blog post added: “We are working hard to rapidly deliver improvements and upgrades to Android Market. Please look for more Android Market upgrades in the coming weeks.” Thos guys at Google sure know how to tease us. We are presuming the upgrades they speak of could have something to do with Gingerbread so stay tuned for more updates.

Source: Android Developer’s Blog


November 25, 2010, 5:35 pm

"It deals with content in relation to alcohol, drugs, gambling, hate, location, sexual content and violence among others."

Call me a raging lefty, but i would argue that any app that contains hate shouldn't be on the market at all!


November 25, 2010, 6:46 pm

Any chance I can pay for Apps using something other than a credit/debit card, Google?



November 25, 2010, 7:52 pm


That's a dangerous road to the Apple way of thinking.

Ben 3

November 25, 2010, 7:53 pm

Those screenshots look like they are from a Nokia, not Android


November 25, 2010, 7:57 pm

@Simon: but i would argue that any app that contains hate shouldn't be on the market at all!

Bugger, that means my "I hate Apple" App is out the question, I thought I'd make a bundle on that too.

Hans Gruber

November 25, 2010, 8:24 pm

'Hate' is a bit weird, yeah. I guess they've poorly defined that category and just mean content might be potentially offensive.

So, presumably, if an app is rated 'mature' this will mean all the kids won't be able to install it? Ah, thought not. So what's the point? Can't people just use their common sense instead? Ok, no. Thought not. That would be too easy.

I was looking in the lifestyle category of the Android Market last night out of curiosity and came across a couple of disturbing looking apps. No, not the McDonald's locator or the Dildroid but the number of registered Sex Offender type applications which mapped their locations and had links to their profiles. This was a US-only app but can you imagine the media feeding frenzy that would be unleashed if a Megan's Law type statute was passed and News of the World readers had such easy access to such information? All hell would be unleashed.

Reading the comments from those using the app in anticipation of protecting their as yet unborn child was scary too. I wonder how long it'll be before UK residents are demanding such apps be available here?

Anyway, the Android Market is pretty naff as it is. It's really very difficult to fairly view applications if they're not at the top of the sometimes massively long list. Scrolling down takes absolutely ages and who's going to do that every time they want to get the best app they can find? No, you just install the first good looking, well rated and popular app you find and live in ignorance of anything else as it's just too hard to navigate that place. Is the Apple one as bad?


November 25, 2010, 8:25 pm

Simon: Steady on now. The Angry Birds hate the pigs...


November 25, 2010, 9:30 pm

@Everyone Nice to see you all not pointing out my love for alco-drug-fuelled-gambling-over-violent-sex apps. :)


November 25, 2010, 11:24 pm

P.s. regarding the first paragraph of the article, can I respond with a message to Google. I have only just updated to Froyo and couldn't give a monkeys about Gingerbread. More generally I don't particularly need a new version of the OS every few weeks (pushing me to buy a new phone yet again to support it) and would rather the focus were on improving the app store (after all we are always being told that the apps and the "ecosystem" are what matter).

That said, when I say improve the app store I mean improve the quantity and quality of apps, don't make some of the best apps unavailable through the store, etc etc. A rating system to protect my delicate sensibilities isn't really what I had in mind...

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