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Amazon to Open Android App Store


Amazon to Open Android App Store

Amazon plans to open its own App store for Android smartphones, according to claims in the Wall Street Journal, following up on an earlier report by Tech Crunch.

Amazon’s Android store would compete directly with Google’s own Android Marketplace store, and Apple’s App Store. According to leaked documents Amazon would offer the same 70 per cent revenue sharing agreement to developers as Google and Apple.

Amazon already competes with Apple’s iTunes store with its Amazon MP3 download service, and its Kindle store predates Apple recent eBook offerings. Google’s Android store is estimated to currently offer around 80,000 apps, while Apple’s App Store contains 270,000.

Analysts are speculating on the advantages that Amazon has over rival Google, in that it already has the credit card details of millions of its customers, making for an easy purchasing experience. In addition, Amazon would likely offer an easy to use and pleasingly curated App store, with categories and recommendations, aka the Apple App store, which would differentiate it from the rather Wild West experience of the Android Marketplace.

Sales of Android phones have been surging over the past few months, and have already overtaken that of the iPhone in the US.

Go to comments


October 8, 2010, 3:06 pm

Good i say. I find the Andriod market place is totally full of rubbish, so even if Amazon offers less Apps but with some quality control that would be good. Who wants to find the good apps/games amongst 70k bits of rubbish.


October 8, 2010, 3:28 pm

This could be good... hugely respect Amazon and expect them to get any app store they build right.

Wonder if they'll open up apps to non-3G equipped devices, e.g. WiFi-only tablets?

Hamish Campbell

October 8, 2010, 4:34 pm

Well i would expect google could update their app store with improved ratings and what not rather easily. Although approving or not is another matter.

What would have been really fun in a 'cat amoungst the pidgeons' way would have been if they made the profit sharing 75-25%. In fact, aren't their any 'open' marketplaces? Where more profit goes to the developer?


October 8, 2010, 4:54 pm

Isn't the app store a big revenue maker for Google? Why would they allow this? If they had any sense they would lock the store out on the next version of Android leaving it for 2.2 and below devices.


October 8, 2010, 4:57 pm

Looks like the rumours that Amazon are preparing a Tablet are true!


October 8, 2010, 8:34 pm

Would be great if I could actually but the apps I want to from the Google store.


October 8, 2010, 8:53 pm

Runadumb: Well yes, they could do things the Apple way - or they could not be asses and instead try to be competitive. {Runs and hides}


October 9, 2010, 2:04 am

Just realising how I straight away jumped to defend googles position. Weird. I am actually *grits teeth hard* starting to understand some of Apples decisions *pukes all over floor*

Maybe Microsoft have the best idea for a medium between open (let the carriers and everyone else ruin the experience) and closed (Don't do anything, EVER!).

Recently I have begun to doubt Androids long term potential (long term in mobile years...ie 18 months) no control is really starting to have a negative effect. The next 12 months will be a big deciding factor. They either need to sort it out or walled gardens will start to look more and more appealing. If Microsoft sorts out the flaws (seriously, WTF with these limitations?) before Google shows me a more stable future I will jump...to a pre2 (one can dream ;))


October 9, 2010, 5:49 pm

The beauty of it all would be if Amazons App store would appeal to people with higher quality apps, and perhaps stricter quality control, while Android Market could be for everybody else.

In that way you could get the best of both worlds on your Android Device.


October 10, 2010, 6:00 pm

More interesting to me is whether it will support non 3G android tablets.

The Doctor

October 10, 2010, 11:29 pm

Although I may be going out on a bit of a limb here, I very much doubt that Amazon is going to offer an app store. Instead, I reckon we'll see an Android equivalent of iTunes.

I think Amazon has seen the writing on the wall for its retail business and Android offers the perfect opportunity for it to shift to being a content provider. Within the next couple of years most Android phones will have mini-HDMI ports and for Amazon this means that it will be able to offer videos, music and books to a single device (or two if you have a Kindle).


October 11, 2010, 4:15 pm

Does anyone else think that Google have underdeveloped the Market (with a big M) on purpose, in order to encourage competition in the market (with a little M)? Their big moneyspinner is online ads, not market revenue, so all they are concerned with is getting more people online more of the time. Folks will spend more time using apps and searching for them if the app store experience is a good one. If I were Google, I'd do what they have done: create the ecosystem, nurture it a little, and watch the profits roll in whilst other companies put in a load more effort. If Amazon fail, it won't affect Google's bottom line much because there will always be another store to purchase the same goods in. A bit like a real life high street, you might say.

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