Amazon plans to open its own App store for Android smartphones, according to claims in the Wall Street Journal, following up on an earlier report by Tech Crunch.
Amazon’s Android store would compete directly with Google’s own Android Marketplace store, and Apple’s App Store. According to leaked documents Amazon would offer the same 70 per cent revenue sharing agreement to developers as Google and Apple.
Amazon already competes with Apple’s iTunes store with its Amazon MP3 download service, and its Kindle store predates Apple recent eBook offerings. Google’s Android store is estimated to currently offer around 80,000 apps, while Apple’s App Store contains 270,000.
Analysts are speculating on the advantages that Amazon has over rival Google, in that it already has the credit card details of millions of its customers, making for an easy purchasing experience. In addition, Amazon would likely offer an easy to use and pleasingly curated App store, with categories and recommendations, aka the Apple App store, which would differentiate it from the rather Wild West experience of the Android Marketplace.
Sales of Android phones have been surging over the past few months, and have already overtaken that of the iPhone in the US.