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Amazon UK Kindle Store Goes Live

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Amazon’s UK Kindle store has gone live, with 400,000 books now available to purchase.

From the store you’ll be able to get hold of 80 of the top 100 Nielson UK bestsellers, many for cheaper than there paper equivalents. For example, Steig Larsson’s, The Girl Who Kicked the Hornets' Nest, currently costs £3.86 for a paperback from Amazon, but only £2.70 for the Kindle Edition.

Also available are 170 UK and international papers, such as The Daily Telegraph, The Daily Mail, The Economist, The Independent, The Financial Times and The Evening Standard, along with 9,000 blogs. All subscriptions are auto-delivered wirelessly to the Kindle and start with a free 14-day trial.

Amazon said for those pre-ordering the Kindle that any books purchased from the store will be ready to read as soon as the device arrives.
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“The Kindle Store offers the largest selection of the most popular books people want to read at low prices,” said Russ Grandinetti, vice president of Kindle Content, Amazon.com in a statement. “The all-new Kindle will begin shipping at the end of the month, but customers can start reading books from the massive UK Kindle Store today by downloading any of our free Kindle apps for the most popular devices.”

The store opening is in conjunction with the release of the new Kindle e-readers, which are currently available for pre-order and will ship from 27 August. The Wi-Fi only model retails at £109 while the Wi-Fi + 3G model is £149. Many analysts believe this keener pricing will greatly increase the Kindle's appeal, further distancing it from the popular-yet-pricier Apple iPad, which starts from £429. Both Kindles are lighter than the previous models, and feature an improved screen Amazon said.

For those who don't own a Kindle, or want to enjoy their purchased eBooks on other devices, the Kindle software reader is available on PC, Mac, iPhone, iPod touch and Android-based devices.

Link UK Kindle Store.

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