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Amazon Launches Kindle for Mac, Wants eBook Price Guarantees

Gordon Kelly


Amazon Launches Kindle for Mac, Wants eBook Price Guarantees

Ever heard that saying when someone pats you on the back they are looking where to stick the knife?

First the pat: today Amazon has finally made good on its October promise to launch Kindle for Mac. The 22MB download enables users of Mac OS X 10.5 and above to read Kindle titles and synchronise content such as books, notes, marks and more. Like the PC version it also automatically remembers the last page read and your latest annotations - handy stuff.

So what about the knife? At the same time The New York Times reports Amazon is looking to increase its stranglehold on the eBook market as the launch of the iPad approaches. The paper reports Amazon is threatening to stop selling titles from some publishers unless they agree to three year locked in contracts that guarantee no other competitor can get lower prices or better terms.

This is a particularly hot topic with Apple said to be pushing for a sub $10 RRP on eBooks with Amazon currently charging an average of between $12.99 and $14.99. Amazon has a track record of carrying out its threats too having just two months ago removed all the 'Buy' buttons from its site for 1,000s of titles from publishing giant Macmillan. It means business.

Of course Apple itself has no fear of calling in its legal beagles, while the likes of Sony, Microsoft and more all have a vested interest in having a competitive eBook marketplace. Where do we go from here? To court probably...


Kindle for Mac

via The NYT


March 18, 2010, 6:18 pm

I find the whole ebook things quite odd to be honest. I am not a massive reader, but i do actually like physical books, being able to give them to people and swap them to talk about them. I'm sure i sound like one of those people who refuse to give up vinyl for CDs or even mp3s.


March 18, 2010, 7:24 pm

Is that actually legal?

Amazon are behaving deplorably, first with their proprietary eBook file type and now this. It is an absolute joke that eBooks are regularly more expensive than their paper counterparts, despite the obvious savings in printing and distribution costs.


March 18, 2010, 8:33 pm

@Aidan It's a massive money grab clearly.


March 18, 2010, 9:24 pm

Conflicting information to here:


You are have twisted the information about Amazon when Macmillan are the ones to blame for the higher prices and made Apple look all rosy in the process! Macmillan demand higher prices the day after the iBookstore announcement where they are confirmed as a partner. A coincedence? Yeah right.


March 18, 2010, 9:38 pm

There is definitely a problem with competition in the digital marketplace. This will need to be addressed soon. Perhaps "Digital Britain" can focus on this instead of cutting off people that file-share. A near ridiculous proposition.


March 19, 2010, 1:51 am

I thought Amazon were pushing for lower ebook prices, even willing to take a loss to establish dominance in the market whereas publishers wanted to up prices which Apple was willing to do? Interesting article here (http://gizmodo.com/5465323/why....


March 19, 2010, 3:32 am

nomad, you might also find that Amazon isn't squeeky clean itself, they have been trying for a while to become the monopoly for supplying books and ebooks, and are now trying with new contracts to force publishers to only sell via them. a good read which breaks down both sides can be found on charles stross blog at http://www.antipope.org/charli...


March 19, 2010, 12:37 pm

I'm with you in the main, Simon. However, a couple of days ago I actually SAW a Kindle with my own eyes for the first time, and in a flash, I "got" it. It was in the hands of a man on the tube. When you realise how small, light and easy to read from it is, the idea of being able to take several books with you on a journey, but without the weight, suddenly makes sense. That said, I still think it's a gimmick for those of us who take several weeks to work through a single paperback.


March 21, 2010, 3:55 pm

I have downloaded it. It isn't very good.

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