Home / News / Peripheral News / Amazon Goes After Irritating Gadget Packaging

Amazon Goes After Irritating Gadget Packaging

Gordon Kelly


Amazon Goes After Irritating Gadget Packaging

While there are few who adore their gadgets more than we at TrustedReviews we applaud and back Amazon's latest attempt to make one particular major change in our beloved industry...

Citing the a need for more 'Frustration-Free Packaging' the gigantic .com announced this week it has agreed deals for 19 best selling products from manufacturers such as Fisher-Price, Mattel, Microsoft and Transcend to have their products repackaged in more consumer friendly ways. Citing the likes of the horrendous blister packs used by so many companies (yes Logitech, we're looking at you), Amzon CEO Jeff Bezos explained:

""I think we've all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package. It will take many years, but our vision is to offer our entire catalog (US-sic) of products in Frustration-Free Packaging. We'd like to thank Fisher-Price, Mattel, Microsoft and Transcend for working with us in this effort - we truly appreciate it."

The drive will be taken internationally by Amazon next year with typical examples of the movement including easy-to-open recyclable cardboard boxes and envelopes and the elimination of oversized plastic clamshells for small products such as memory cards.

The first product to launch with Frustration-Free Packaging is the Fisher-Price 'Imaginext Adventures Pirate Ship', which Amazon claims "eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts and 36.1 square inches of printed folding carton materials. Also eliminated are 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners."

And you just thought traditional packaging was horrible to open...

So if you wish to disassociate the arrival of shiny new gadgets with a trip to the kitchen for the big scissors or breadknife head on over to www.amazon.com/packaging and lend your voice. Do it, do it now!


Amazon Frustration-Free Packaging

Technology changes, and so sho

November 4, 2008, 6:29 pm

I don't want to rain on this parade (as it is a truly laudable enterprise) but much of the packaging of larger items is there to ensure they will survive shipping without damage. That Fisher-Price pirate ship looked fine there, but put in the back of a Royal Mail van with some clumsy oaf at the wheel and see how many bits break off during transit, and how many smooth surfaces get scuffed.

I really want this to work, but I hope Amazon have put in the required testing of the new packaging to make sure it performs properly.

Little Johnny wouldn't want Santa to deliver boxes that rattle like poisonous snakes and have all the joy and excitement as if one was trapped inside.

'Sign here.'

'But this box is damaged.'

'Well it ain't my fault, what do you want me to do about it?'

comments powered by Disqus