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Amazon Completes Lovefilm Takeover

David Gilbert


Amazon Completes Lovefilm Takeover

It has been announced this morning that Amazon has completed its take over of UK-based DVD, streaming and online movie rental company Lovefilm by acquiring the 58 percent of the business it previously didn’t own.

A number of commentators have said that this move by Amazon has been taken to protect its position with rumours of US-based Netflix extending its business across the Atlantic to the UK. Lovefilm, which has 1.4 million users in the UK, Sweden, Norway, Denmark and Germany, has welcomed the take over with Simon Calver, CEO, saying: “The deal is a winner for the members who love Lovefilm because of its value, choice, convenience and innovation in home entertainment. With Amazon's unequivocal support we can significantly enhance our members' experience across Europe."

Lovefilm and Amazon have been working together since 2008 when the UK-based company acquired Amazon Europe’s DVD rental business with Amazon getting a significant stake in the company in return. Amazon’s Vice President of European Retail, Greg Greely said it was Lovefilm’s online presence as well as its postal service that attracted Amazon. “Lovefilm has been innovating on behalf of movie rental customers across Europe for many years and with the advent of the Lovefilm player, they are further delighting customers by streaming digital movies for their immediate enjoyment.”

In the past year Lovefilm has expanded its service and it can now be accessed through a range of internet-enabled devices such as Sony’s Bravia range of TVs, Blu-ray players, Home Cinema systems and Network Media Players. It is also available on Samsung TVs and most recently on the PlayStation3. Lovefilm can also be accessed online through the Lovefilm Player.

The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the first quarter of 2011.

Source: Lovefilm

Simon J

January 20, 2011, 5:44 pm

Good news indeed.....just a shame Lovefilm still cannot rent Universal titles to it's 1.4million users. Hopefully Amazon can clear up this mess as what's the point of a rental company who cannot rent titles from one of the largest studios.


January 20, 2011, 5:46 pm

Fingers crossed this will usher in an age of better quality streaming from LoveFilm.

Hopeful Amazon don't make many other changes to this great company though - LoveFilm have offered me faultless service over the past 6 and a bit years.


January 20, 2011, 5:49 pm

I used to subscribe to Amazon's DVD by post and cancelled shortly after the sale to LoveFilm. Amazon had a better website, film search function, rental list management, faster turnaround and seemed to have a more extensive catalogue (or maybe I just couldn't find the more obscure stuff).

I really hope Amazon bring DVD rentals, downloads and streaming back on board.


January 20, 2011, 6:24 pm

I actually use the Blockbusters equivalent of LoveFilm's DVD postal service. Am I really the only person who does this?

Hamish Campbell

January 20, 2011, 6:53 pm

Lovefilm is one of the very few who have made inroads into Denmark (seems the laws here make things a bit more complex, plus there ain't so many Danes to make it worthwhile).

So hopefully this will get things really going for them, as noone else seems to be making an effort.

I'm still not convinced thought that the selection and quality is there yet (I'm only interested in streaming services), but as someone said, if universal was also on board then I'd be keen to get a blu-ray device which incorporates the client....this fits for me as I don't have blu-ray yet and it would also have dlna functionality which I could use.

Hamish Campbell

January 20, 2011, 6:58 pm

Actually I take it all back, after looking at lovefile.dk it seems there isn't any streaming at all!! rubbish. Must have been film2home.dk I was thinking of.

Basically, I'm shafted being here :(


January 20, 2011, 7:28 pm

@haim - "being shafted in Denmark"... errrr what sort of films are you downloading there big fella? :-)


January 20, 2011, 8:22 pm

I dont like take overs me It doesnt go as smoothly as they say it does and it makes the owner look like a sell out. It make bring some better features to Lovefilm-Amerzon who knows but as long as they dont mess us around.

I thought the change in postal address was a sign of things to come. O well as long as they don't mess me about I be happy.


January 20, 2011, 8:50 pm

I found Lovefilm to get progressively worse the longer you stayed with them. Its a common theme many of my friends have encountered as well as one Ive read about online. They are an absolutely fantastic service when you first join (I rented games as well) but after 6 months they startd to get sloppy - not delivering the correct discs ina series, skipping series, slow return rates.

Tempted to try them again but not until there is enough worth streaming on the PS3. The PC streaming wsa horrendous but Ive heard its better on the console.


January 21, 2011, 4:26 pm

@Jones - my experience has been the complete opposite.

LoveFilm have continued to offer me my original 'early adopter' deal despite prices and packages changing a lot over the years.

I earn regular credits just for staying with the service, which translates into additional loans (on top of the usual 3 discs at a time) and bonus/free streaming titles.

Other than over the Xmas period, turnaround is as regular as clockwork. If I send a disc back today, another will land on my doormat two days later (excluding Sundays).

New titles often arrive through my letterbox within a couple of days of release.

And for a big old music fan like me - they have a great range of rock gigs on BluRay and DVD - a great way to audition concerts you might want to buy (much more replay value than your average movie).

As mentioned earlier, Streaming could be improved a great deal - Europe is in need of a world-class on-demand movie service that is system/platform/console agnostic.

Simon J

January 21, 2011, 5:00 pm

@Bluepork - No I use Blockbuster too for the same reason I quoted in my first post (i.e. Lovefilm have no permission to rent Universal titles whereas Blockbuster can rent everything).


January 23, 2011, 3:36 am

I was first tempted by LF when I got a Blu-Ray player as I was a fairly early adopter of the format and discs were ridiculously expensive then. When I was a bit skint however I cancelled it and now BRs are a reasonable-ish price now I haven't picked my subscription back up.

It's still a great way to watch a lot of new BR releases if you're unlikely to watch them enough to justify the purchase. I also expended my horizons a bit as you're more likely to take a chance on things you wouldn't normally when you'repaying a flat fee for unlimited rentals (if you have one of the upper packages).

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