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ARM is Our Future Claims Nvidia Boss


ARM is Our Future Claims Nvidia Boss

Nvidia boss Jen-Hsun Huang has said that the graphics company will focus on its ARM-based Tegra designs in the future, rather than try and reboot its x86 chipset business.

"Our CPU strategy is ARM," Huang told CNET. "ARM is the fastest growing processor architecture in the world today. ARM supports Android best. And Android is the fastest growing OS in the world today," he said.

Due to a legal dispute with Intel, Nvidia has been locked out of the x86 chipset business that was once a backbone of its product line-up and Huang said that he doesn’t expect to return to it.

"They (Intel) have disrupted our chipset business. The damage has been done. We've been out of the chipset business for well over a year, so if this got resolved we're not expecting to ramp back up the thousand engineers that we had working on chipsets."

Tegra is where it’s at now for Nvidia, though we’re still waiting for Tegra 2 tablets to appear on the market.

On Thursday Nvidia posted its second quarter results indicating that it has made a net loss of $141million, having made a loss of $105.3 million the year before. Part of this is down to an additional net charge of $193.9 million that it had to make over severe problems with GPUs supplied to many manufacturers.

It also cited reduced demand for its high-end parts and the general economic downturn. After all, when things are tight cash flow wise, you’re less likely to speed £300 on a graphics card.

Link: Nvidia Second Quarter Fiscal Results 2011.

Go to comments


August 13, 2010, 9:03 pm

Tegra sounds so amazing that every high-end smartphone should be using it...at least if you listen to Nvidia's marketing. So why hasn't it taken off? Is it to expensive? Are Nvidia to much of an unknown quantity in this area to be relied upon to supply enough of these chips or offer the kind of support expected? Are the likes of Qualcomm keeping a stranglehold on their customers/partners? Is it all just hype?

I know Microsoft used it for the Kin but why didn't they use it for WP7? Wouldn't it have offered a solid performance boost over snapdragon? It is meant to be a gaming platform after all.

I would love to here more about this, and maybe see a Tegra based phone this year with something that shows off it's 3D abilities and media battery life.


August 13, 2010, 11:46 pm

Awesome news once again for my ARM Holding shares!


August 21, 2010, 4:09 am

Intel have shot themselves in the foot. What's the long term view for PC's and gaming in particular when there's only one significant graphics chip maker. Games which were once a reason for owning a PC because vid cards were powerful and modular will no longer, I believe, have the same reason for existence. Consoles for gaming - witness the change in direction with CoD MW2 for example, now seems prescient. The PC for multimedia - who wants to rely on an intel integrated chip?

The PC will now have a lot less going for it - and that will harm Intel.

Intel, so big it can afford to lose a few pints of blood?

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