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AOL Buys Huff Post For $315 Million

David Gilbert


AOL Buys Huff Post For $315 Million

Following its merger with Time Warner in 2001, AOL hasn’t had the best of times. Described by Time Warner’s current CEO Jeff Bewkes as the “biggest mistake in corporate history,” the merger heralded a steep downturn in AOL’s fortunes. It separated from Time Warner in 2009 and has since attempted to reinvent itself as a content provider and the purchase of the Huffington Post is the latest step in that direction.

The $315 million Huffington Post acquisition will see AOL create the The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more. The Huff Post is seen as a pioneer in online news content since it was founded by Arianna Huffington and Kenneth Lerer in 2005 and has grown to have 25 million unique visitors a month and is still growing at a rate of 22 percent based on December 2009 figures versus December 2010 figures.

Arianna Huffington will remain on and be given the title of president and editor-in-chief of The Huffington Post Media Group. “We are fusing a legendary and powerful new media brand with a vibrant, innovative news organization, known for its distinctive voice, a highly engaged audience, an expertise in community-building, and a track record for demystifying the news and putting flesh and blood on the data while drawing our audience into the conversation," said Huffington today.

Content from the Post’s 70 paid staff is augmented by over 6,000 bloggers who provide content for free and among the famous names who have written for the site are Bill and Hillary Clinton, George Clooney, Neil Young, Madonna and Sean Penn. "The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers," said Tim Armstrong, Chairman and CEO of AOL. "Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers."

Source: Huffington Post

James Simmons

February 7, 2011, 5:04 pm

You might want to actually read this there are so many mistakes.

David Gilbert

February 7, 2011, 5:21 pm

@James Simmons Such as?

Nick Hustak

February 7, 2011, 6:40 pm

I'm not sure purchasing an extreme left wing blog qualifies as a come back or does much for their image.

James Simmons

February 7, 2011, 6:49 pm

Don't you have an editor for this?

"Separating from Time Warner in 2009, AOL has attempted to reinvent itself..." - change of tense.

"...which will include all Huffington Post and AOL content including..." - all AOL content, or just some of it?

"...was founded by Adrianna Huffington..." - misspelling of Arianna's name and not just a simple typo, because you do it twice.

"...among the famous names who have written for the online site..." - is there an offline site?

David Gilbert

February 7, 2011, 7:08 pm

@James Simmons Thanks for those points. Three of four fixed now though not sure about the second point. It is all AOL content including the sites listed. I think this is clear fromt eh sentence as written.


February 7, 2011, 7:21 pm

Nick Hustak: And I'm not sure describing the Huffington Post as "extreme left wing" does much for your argument at all. I appreciate the political spectrum in the US is rather different, as even the most leftist American politicians would be considered right-of-centre elsewhere... but I do wish some would take the time to understand the various degrees of distinction between "a bit liberal" and anarcho-communism...

James Simmons

February 7, 2011, 8:13 pm

The way you have written it, the 'included' content could be from either AOL or the Huffington Post.

"...which will include all Huffington Post content, and such AOL content as x, x and x" is less ambiguous.

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