AMD is becoming less and less a name associated with exciting new products, but that doesn't mean the company can't still wow us with technology every now and again. Today's development is what can only be considered a rival to nVidia's Tegra (read: APX 2500) and Intel's Silverthorne (now under the Atom branding) platforms, is called the AMD Z430 graphics core and sees the translation of Xbox 360-style graphics to the mobile phone.
Z430 is only based on Xenos, rather than being a direct translation but that's to be expected given the die size of the Xbox chip. Z430 does use the same Unified Shader Model and manages to be the first mobile GPU to garner OpenGL ES 2.0 certification. OpenGL ES 2.0 (which, incidentally, is supported by the PS3) is a subset of the full OpenGL spec designed for embedded devices, such as mobile phones, PDAs and games consoles. A few desktop games these days use OpenGL (Quake Wars is the best recent example) which makes porting them to these smaller platforms than much easier.
There is some speculation of the back of this announcement as to whether Microsoft may eventually create a portable Xbox 360-eqsue console, seeing as the Graphics technology to do so is there. Up until now any such intentions have always been denied, but we've heard that line enough times just days before an announcement that we'll not discount the possibility entirely. Even if we just see some mobile games better than the usual Java rubbish coming to mobile phones AMD's development will have been worthwhile.