Doing the rounds this week is an eReader that could change the market as we know it...
Plastic Logic has demonstrated a remarkable Kindle killing, Sony splattering device which looks more like flexible card than an electronic device and yet electronic it is. Built using what it only describes as its unique 'plastic electronics back display' which was developed in conjunction with the boffins at Cambridge university, it is less than 7mm thick, has more than twice the readable area of the Kindle and weighs just 360g.
Now you may have noticed in my opening line I referred to an 'eReader' rather than an 'eBook reader' - this is because Plastic Logic is actually targeting the business market primarily and the device will be closer than an A4 format, is able to read all Microsoft Office documents, pdfs and supports open standard eBooks and electronic newspapers as well. Navigation is gesture based too while Bluetooth and WiFi connectivity can transfer content and access the Internet to send and receive emails. Even an onscreen keyboard can be called up for typing.
A video of the Plastic Logic eReader has been put online and seeing really is believing. Oh and how do you charge something that thin? microUSB of course.
Plastic Logic says we now won't be seeing much more of the eReader before the New Year when it will make its next major announcement. Personally I'm hoping that involves an RRP and release date...
Update: Here's a great shot from TG Daily showing the Plastic Logic eReader against an Amazon Kindle. It's like comparing devices from different centuries!