In the crowded space that is tablets these days, manufacturers are looking for anything to set themselves apart from the competition. While the BlackBerry Playbook is already quite different from the slew of Android devices, in a bid to set itsefl apart even more, it has announced this morning a partnership with London-based 7digital.
The 7digital Music Store will come pre-installed on the PlayBook at launch in the US and Canada with further international roll out during 2011. The 7digital Music Store will give users access to 7digital's catalogue of over 13 million (320kbps) MP3s. PlayBook users will be able to search for tracks, albums and artists and preview tracks before making a purchase and they can also discover new music through 7digital's recommendation technology. Prices for PlayBook users will match the prices on 7digital.com, with individual tracks and albums priced in a customer's local currency.
While this move will obviously make the PlayBook more attractive to some, it is also a great move for the UK’s 7digital which was the first site to offer DRM-free downloads in Europe back in 2008 and has since gone on to carve out a niche for itself in the competitive world of MP3 downloads with its Spotify and Songbird tie-ins. Ben Drury, CEO of 7digital, said: “We currently have the largest international footprint of any MP3 digital music seller and we look forward to expanding our business with RIM throughout the year."
"The 7digital Music Store is a perfect complement to the high-performance BlackBerry PlayBook, providing users with fast searches and downloads, and a slick interface that makes it very easy to discover, purchase and enjoy music," said Alistair Mitchell, Vice President, BBM Platform and Integrated Services. With the PlayBook set to launch in the coming month or so, those interested in seeing it in action will be able to see the tablet with the 7digital Music Store on display this week at the South by South West (SXSW) in Austin, Texas.
Will the addition of the 7digital Music Store add enough to the PlayBook’s value to make you purchase it?