While Amazon MP3 has gone about making all kinds of waves across the channel it still hasn't gotten its much vaunted DRM-free catalogue up and running outside the US and 7digital is taking full advantage.
Today the online music store captured the notable scalp of Warner Music making it the first site (including iTunes) to sell the label's music DRM-free in Europe. The UK, Ireland, Spain, France and Germany will immediately benefit with the tracks going on sale today in the ubiquitous MP3 format.
To celebrate the deal, 7digital will also start a major promotion around Warner Music content making select albums available for a limited period at the price of just £5/€6.50. Furthermore, the pair will work in partnership to offer a range of digital music products such as album bundles which contain additional content. More details on that are expected to emerge shortly.
Ben Drury, CEO, 7digital.com, said "7digital.com is excited to be Warner Music's first major partner in Europe to bring MP3s to the marketplace. Our 1.2 million registered customer base has proved to us that MP3s sell very well and MP3 is currently the format of choice for digital media consumers. The addition of Warner Music's MP3 catalogue to 7digital.com means that over 80% of 7digital.com's 3.5 million track catalogue is now DRM-free. 7digital.com is committed to becoming the destination for MP3s and we plan to make our entire music catalogue available in DRM-free, high-quality MP3 format by summer 2008."
An admirable business plan and one which suggests Amazon better get its butt moving...