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73% Of Tablets In UK Are iPads


73% Of Tablets In UK Are iPads

If we needed further confirmation that the predicted slump in PC shipments then it has been provided by a study which reveals that 3.6 million people in the UK own a tablet device.

Out of this figures, Apple has a whopping 73 per cent market share, with its ‘closest’ rival, Samsung, having just 5.9 per cent of the market. This underlines the domination of Apple in the sector, since it effectively launched the tablet revolution in April 2010 with the original iPad.

The 3.6m tablet owners represent around 7.5 per cent of the UK population, which is triple the number of tablet owners compared to November 2010, when data provider, Kantar Worldpanel ComTec, last compiled such results.

The company also asked people what tablet they are planning on purchasing in the coming year. 50 per cent claimed they would be purchasing an iPad while 28 per cent said they were undecided.

This suggests that Apple’s dominance in the market could be reduced somewhat, but it is still going to be the biggest-selling individual manufacturer by some distance.

Samsung Galaxy Tab 10.1

Dominic Sunnebo, global consumer insight director for Kantar, said: "Apple's achievements in this market are clearly linked to its success in the smartphone market: 80% of people who already own an iPhone and plan to purchase a tablet intend to buy an iPad. This is clearly something other manufacturers will have to contend with."

Kantar also surveyed how people used their tablets showing that despite most not having 3G connectivity, 43 per cent use them on their commutes while 36 per cent use tablets outdoors.

The most common use of these tablets is for reading ebooks and online newspapers, apps and playing games.

In an indication of the pervasiveness of tablets in today’s society, only three per cent of people said they didn’t know what tablets were - though hopefully people didn't confuse mobile PC devices with their vitamin pills.

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