If we needed further confirmation that the in PC shipments then it has been provided by a study which reveals that 3.6
million people in the UK
own a tablet device.
Out of this figures, Apple has a whopping 73 per cent market
share, with its ‘closest’ rival, Samsung, having just 5.9 per cent of the market. This
underlines the domination of Apple in the sector, since it effectively
launched the tablet revolution in April 2010 with the http://www.trustedreviews.com/Apple-iPad_Laptop_review original iPad.
The 3.6m tablet owners represent around 7.5 per cent of the UK population,
which is triple the number of tablet owners compared to November 2010, when data
provider, Kantar Worldpanel ComTec, last compiled such results.
The company also asked people what tablet they are planning
on purchasing in the coming year. 50 per cent claimed they would be purchasing
an iPad while 28 per cent said they were undecided.
This suggests that Apple’s dominance in the market could be
reduced somewhat, but it is still going to be the biggest-selling individual
manufacturer by some distance.
Dominic Sunnebo, global consumer insight director for
Kantar, said: “Apple’s achievements in this market are clearly linked to
its success in the smartphone market: 80% of people who already own an iPhone
and plan to purchase a tablet intend to buy an iPad. This is clearly something
other manufacturers will have to contend with.”
Kantar also surveyed how people used their tablets showing
that despite most not having 3G connectivity, 43 per cent use them on their
commutes while 36 per cent use tablets outdoors.
The most common use of these tablets is for reading ebooks
and online newspapers, apps and playing games.
In an indication of the pervasiveness of tablets in today’s
society, only three per cent of people said they didn’t know what tablets were – though hopefully people didn’t confuse mobile PC devices with their vitamin pills.