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4K killed Panasonic plasma TV business says insider

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Panasonic 4K

As Panasonic’s plasma TV business enters the final months of its life, a new culprit for its demise has emerged - the 4K Ultra High Definition standard.

December 2013 will be a sad time for home cinema fans, because it will mark the end of Panasonic’s production of plasma TV sets. Of course, the troubled Japanese manufacturer’s plans to ditch the out-of-fashion panel tech have been well documented, but it turns out that the full reason behind them has not.

According to a posting on the HighDefJunkies forum by a senior Panasonic USA employee, the major factor in Panasonic’s decision to end plasma TV production when it did was the impending 4K revolution.

More specifically, it’s the potential expenses involved in developing a 4K or UHD plasma panel that made the manufacturer’s mind up.

"The main reason we have to move on is technology hit a roadblock," explains the unnamed employee. "We simply cannot make a 4K plasma in a reasonable manner for retail without significant investment and that'll carry a big time price tag."

As the Panasonic employee notes, the company has been "bleeding money" in recent years, which means that it isn’t really in a position to plough its own furrow by advancing the unpopular plasma standard.

Instead, the company will "mitigate risk and go with established technologies and also pursue future ones." Which, as of the beginning of 2014, means LCD-only.

With former plasma TV master Pioneer also in the news this week for returning to TV manufacturing with an LCD-only philosophy, it seems we’ll have to look to future advancements in OLED technology for our inky black fix.

Next, read our pick of the best TVs of 2013.

Via: HDTVTest

palosrob

November 16, 2013, 1:30 am

Don't blame Panasonic. They gave it a real try. The 2013 plasmas were, arguably, the finest screens since Pioneer's Kuros a few years ago. But OLED is the future, and I'll be glad to see where Panasonic takes us.....

Necronn

December 10, 2013, 9:47 pm

First I want to say .. awwww. I owned only Plasma and loved the picture. I not sure i buy into the 4k tv ; I love my panasonic and cannot see paying 1k to 2k more for what? My tv is and will be awsome. Again, I believe the power was the why not the TV.

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