EE has today flipped the switch on its LTE service, meaning the UK is now officially a 4G country.
The 4G service is rolling out over 11 UK cities - Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton - and EE has claimed that its 4G coverage will expand by 2000 square miles every month from now on.
This means that 4G coverage will be hitting five more UK cities by Christmas, and that 98 per cent of the UK population will be covered by the end of 2014.
Naturally, in order to take advantage of this network you'll need a 4G-capable phone. In order to get these into customers' hands, EE has swiftly opened 700 shops in preparation for its early 4G launch. These have assimilated a number of T-Mobile and Orange shops (EE is a joint venture between the two operators) and will sell the initial roster of 4G phones EE has opted to stock.
These 4G handsets include the iPhone 5 (of course), the Samsung Galaxy S3, the HTC One XL, the Huawei Ascend P1 and the Samsung Galaxy Note 2. EE also has exclusive rights to the new Nokia Lumia 920, and will also be stocking its smaller brother, the Nokia Lumia 820.
As for the new fibre broadband service, EE is making it available to 11 million households from today. It will offer speeds of around ten times that of regular broadband, with maximum speeds of around 76Mbps.