Home / News / Mobile Phone News / 3 Offers First Android & Spotify Premium Package

3 Offers First Android & Spotify Premium Package

Gordon Kelly


3 Offers First Android & Spotify Premium Package

You can always rely on 3 to try something new...

The progressive little telco has kicked off the week with a rather ingenious new bundle: an HTC Hero (new on the network) and natively installed Spotify app with free Premium access. Break it down and the deal plays out rather well: 24 months of free Spotify Premium access (worth £240), 750 monthly cross network minutes, unlimited texts, unlimited data, unlimited 3 to 3 calls and unlimited free Skype calls on a two year 35pm contract with a £99 free up front.

"This is a very exciting deal for Spotify," said Spotify global business development head Faisal Galaria. "We're intent on offering people a high quality, simple yet powerful portable music experience at a fair price and we're thrilled to be working with 3 to bring Spotify to UK music fans."

He's right - native installations are fundamental to market acceptance: just look at Internet Explorer market share and the fuss over what browser(s)/antivirus, etc can be shipped with Windows. People tend to use what they're given (depressing as that sometimes is).

"Spotify Mobile is a fantastic digital service which gives consumers the ability to enjoy and share music in an affordable way," added 3 product and services director Charlotte Blanchard. "As a first step we've built this service into an attractive, well-priced package with the HTC Hero. Over time our deal with Spotify will extend across a range of our products including Mobile Broadband."

Note the really exciting bits here: "as a first step" and "extend across a range of our products" - so this is where the 3 Spotify deal really takes off. Will we see Spotify now work with other networks or can we expect a counter attack of Vodafone/Napster, T-Mobile/Amazon MP3 and those dedicated Spotify Mobiles, etc? We don't know, but now this first stone has been cast we're eager to find out ...


Press Release

comments powered by Disqus