Looks like the sector is finally getting some much needed competition.
Ever improving network 3 has announced that it is to launch a new mobile broadband service for laptop users called 'Turbo' and at fantastic prices.
It will make three options available: 'Broadband Lite' - an entry level package which costs a mere £10pm with a 1GB allowance, 'Broadband Plus' a £15pm deal for 3GB per month and 'Broadband Max' for heavy users which provides up to 7GB for £25pm.
Perhaps better still however is news that should you go over your allotted allowance then you pay just 10p per megabyte. In addition, 3 will also offer customers a broadband modem for between free and £99 depending on the package and contract length.
So how does this compare to the opposition? Remarkably well considering the industry's previous best two T-Mobile and Vodafone start at £29pm and £25pm for 3GB respectively. As for O2 and Orange, don't even go there.
Info on the new 3 service isn't yet live on the company's site, but the service will kick off on 4 September.
I used to hate 3, these days I find it impossible not to admire it...