While mobile operators have long wanted to push video calling and MMS upon us we stand steadfastly behind the simple text message and at last a telco has had the good grace to accept that.
Marking a first, 3 has decided to offer unlimited text messaging on an annual contract - something no other operator has done on less than a brutal 18 month deal.
The plans are generous too with 3 asking for just £25 of our hard earned pounds in exchange for 500 any time cross network minutes and the unlimited texts along with the choice of a free Nokia 6500, 6120 or Sony Ericsson K660i. If you're feeling a little more flush then for £35 you get 750 any time cross network minutes and unlimited texts with the option of either a free Nokia E65 or Sony Ericsson W910i or K660i.
All customers will also receive free Windows Live Messenger and Yahoo! Messenger access meaning T9 addicts should be in heaven. All in all John Penberthy-Smith, Marketing Director at 3, has earned the right to say: "Our new unlimited text offers are the best on the market and beat the rest of the competition hands down."
It's gauntlet throwing time again...