While the press hasn't always been kind to 3, especially in the early days, if there is a more progressive network out there right now I've not see it - and here's yet another reason why...
This week the company held a roundtable to get to the nitty gritty of the mobile broadband sector and has come out of it with a (very sensible) manifesto it wants to see implemented across all mobile networks.
Pointing out that the market is set to double from 1m to 2m users by the end of the year, 3 has outlined some key points it wishes to promote in the sector:
*The broadband landscape at present is confusing for the consumer and 3 would like to clarify this: what is advertised vs. what is achievable vs. what is needed
*A determination to meet advertised delivery speeds, avoiding the pitfall that has troubled fixed line connections
*An educational programme to teach the public about the benefits of mobile broadband (notably convenience) and the conditions which promote an optimum user experience, such as coverage and customer proximity to an HSDPA enabled site (the base station)
*Customer polling reveals availability is more important than raw speed, reflected by 3's determination to rapidly expand coverage as outlined by the illustration above
Perhaps most honourable in all this is 3's determination to see others play by these higher rules. How will they move this forward? At this stage that remains unclear, but it isn't half refreshing to see a network fighting for its customers for a change...