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3 Brings TV on Demand to Mobile Customers

Gordon Kelly


3 Brings TV on Demand to Mobile Customers

Video on demand? Meh, it's TV on demand that we really want on our handsets...

The good news then is that 3 has announced an expansion of its on demand service to do just that. This breakthrough in giving-us-what-we-requested-all-along comes courtesy of some clever tech from Mobix Interactive, 3's newest friend.

The variety is pretty good too with the likes of South Park, Supernatural, Desperate Housewives, Lost, Friends, Big Band Theory and I'd rather tear my eyeballs out The Hills provided. Costs are reasonable at £5pm per month or £1.49 for a day's unlimited access and it may well be just the thing to get the UK's hitherto apathetic response to mobile TV moving.

"This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of internet service to our mobile customers," said 3 director of products and services Charlotte Blanchard. "The TV on Demand service will allow our customers to watch their favourite programmes when and where they want to."

3 already offers its customers the chance to subscribe to an array of video content, most notably live broadcasts of Sky Sports 1, 2 and 3, but this certainly rounds off the portfolio. With the Mobix agreement non-exclusive any success should see it expand fast.


Press Release


November 26, 2009, 8:33 pm

Big Band Theory?! :P

Jack 1

November 26, 2009, 9:27 pm

This is all well and good, but you can get free TV on the iPhone at iphone.tvcatchup.com. This works well over 3G and Wifi, though I'm not sure of it's compatibility with other handsets. Now if only Sky would allow it's app to work over 3G we'd be in mobile TV heaven...


November 26, 2009, 9:32 pm

@Jack - true, but not everyone owns an iPhone ;)


November 26, 2009, 9:37 pm

I use TVCatchUp on my pc, i didn't realise they had launched it on the iPhone too, especially via 3G.


November 26, 2009, 10:34 pm

"I'd rather tear my eyeballs out" Really? Of all the shows listed The Hills is most suited to the mobile tv format. The shows not going to win awards but good looking boys and girls, cat fights, dating playmates...whats not to like?!?

Does anyone think this can compete with Sky mobile?


November 26, 2009, 10:37 pm

@DEB - it's a blight on society and should be removed with liberal amounts of napalm ;)


November 27, 2009, 2:39 pm

Isn't the reason for the UK's apathy towards mobile TV down to the fact of our TV Licence system? The telco's can't market it agressively, because no-one is is clear on the licencing situation. As I understand it, I would need to carry my TV licence with me if I had a mobile which could pick up broadcast TV, which is clearly ridiculous!

The TV licence system needs to be reformed, for many reasons; this is one.


November 28, 2009, 3:12 am

"Big Band Theory"? Is that some music-related spin-off from the Big Bang Theory that I've never heard of?

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