After numerous delays, accusations over price and pressure from the ingenious Wii and already established Xbox 360, Sony is feeling the pinch. Sick of taking punches, it has decided to throw a few of its own.
Today the embattled multinational announced it will cutting the price of its PS3 20GB entry level edition from 62,790 yen (£284) right down to 49,980 yen (£226.13) and adding support for HDMI 1.3. The price cut is currently for Japan only, but it would be hard for the company to justify not making concessions anywhere else in the world.
Of course here in Blighty we don’t even know if we will be getting the 20GB PS3 at all but it is clear that Ken Kutaragi and his boys are feeling the pressure. Whether these moves will be enough to compete with the £179.99 Nintendo or £209.99 Xbox 360 (given that the PS3 will certainly carry a sizeable EU premium – it was listed at £335!) is open to heated debate.
In fact, a lot of this is irrelevant after Sony decided to delay the PS3’s European launch to March 2007 even though the Japanese and Americans will still get it on 11 and 17 November respectively. Expect to hear next year, once its Sony has finished with its golden territories…
Update: It has been confirmed both flavours of the PS3 will also support Dolby Digital 5.1 and Dolby TrueHD so they could yet turn out to be cheap alternatives to a dedicated Blu-ray player.