The 2014 FIFA World Cup Final will be shot and broadcast in 4K Ultra HD, both FIFA and technology partner Sony have confirmed.
With the two company’s having trialled 4K during the Confederations Cup earlier this year, it has now been confirmed that the 2014 FIFA World Cup Final from Brazil will not only be recording in 4K, but broadcast in the new, Ultra HD format too.
“At IBC 2012 Sony announced its technical collaboration with FIFA to produce the 2014 tournament in HD,” Niclas Ericson, Director of FIFA TV said speaking at IBC 2013 yesterday.
He added: “The World Cup Final in 4K is the next natural evolution. We needed to be sure we had the technology that could deliver the trial this summer. We believe 4K will create a richer and more exciting viewing experience for viewers.”
While 4K is still in its infancy, the first 4K TVs have gone on sale at a range of UK retailers in recent weeks. With 4K still finding its feet, Sony has urged content makers to adopt 4K technologies in a bid to drive interest in the next-generation of TVs.
“Why should you invest now in 4K when viewers don't have 4K TVs?” Vice President of Sony Professional Solutions Europe, Katsunori Yamanouchi asked. “Because this live production system can also be used to shoot HD -- by offering HD cut-outs from 4K cameras, down-conversion to HD or high frame rate sequences for slow motion.”
Despite 4K TVs currently costing northwards of £5,000, a lead technology buyer for retail giant John Lewis told TrustedReviews this week that the price of 4K TVs could be halved within the year.
“We are going to see big steps in 4K next year,” Jonathan Marsh Head Buyer at John Lewis said. “At the moment there is a premium associated with 4K and we have seen that since launching the first 4K TVs a couple of months ago.”
He added: “However, as we’ve seen, these technologies mature, they have come down in price and become much more affordable very quickly.
“I think that it will be around the end of next year that we see 4K come in at the sort of price points that we would hope to see it so around £1,500 to £2,000, potentially maybe halving.”
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Via: Hollywood Reporter