The figures relating to Apple’s iOS App Store are a little mind-boggling: 10 billion downloads since launch in June 2008; 19 million downloads a day for the past year which translates to almost 8 million an hour, over 13,000 every minute or 220 every single second of the day.
To say the App Store has been a success would probably be an understatement. To mark the occasion of its impending 10 billionth app download, Apple launched a competition where the person who downloaded that all important app would receive a $10,000 iTunes voucher. The winner, Apple announced over the weekend, was Gail Davis of Orpington, right here in the UK. Well to be technically correct, it was one of her daughters who downloaded Paper Glider, a free game for the iPhone or iPod touch.
Davis received a call from Apple’s vice president of iTunes, Eddy Cue, to give her the good news, but she immediately put the phone down believing it to be a prank phone call. While it was all sorted out in the end, we have to wonder what you could possibly do with $10,000 worth if iTunes credit? Though it might be just enough to cover the recently released Bealtes’ back catalogue.
Speaking about the momentous occasion, Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing said: “The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet.” And while Apple may have a battle on its hands to keep the App Store name to itself, it has without doubt changed the way we consume software for ever.