The Christmas period is an important time for apps and games developers – as million of excited new tablet and smartphone owners pile into app stores to get a-downloading their first apps. This behaviour resulted in 1.2 billion app downloads in the period between 25 December and 31 December 2011.
Big downloads include GTA III…
This figure comes from Flurry, which reaps its data from 140,000 apps running on iOS and Android devices. It’s a huge increase on activity earlier in the month – from 4 Dec to 17 December, the weekly average download rate was a “mere” 0.75 billion. The ramp-up is down to the sheer number of new devices added to the app ecosystem during Christmas. Flurry writes that around 6.8 million new Android and iOS units were activated on Christmas day alone. It’s a wonder that the App Store didn’t crumble to bits under the pressure.
…Camera+ for iPhone…
The US was by far the largest provider of downloads, taking up 509 million downloads in the 25 to 31 December period – just over 40 per cent. The UK is no small fry, though. We may be a small island, but According to Flurry’s stats, we brought 81 million downloads to the party. This is twice what France, Germany and Canada managed. China was the only other country to out-download the UK, with 99 million.
… and of course Angry Birds
The growth of the App Store appears all the more amazing once its relative youth is considered. It opened its virtual doors in July 2008, a little over three years ago. In the time since, it has gained such mainstream acceptance that it is now difficult to imagine the technology scene without it. Even once-knitting grandmas are in on the action.
Many of you will have contributed to this figure, whether installing a few apps for your new Samsung Galaxy Tab 10.1 or iPad 2, or merely making the most of the ridiculous App Store sales of the Christmas period. Do let us know your favourite new app and games picks in the comments.