Virgin Slapped Following BT Speed Complaint

Author Gordon Kelly
Published 2nd Jul 2008
Virgin Slapped Following BT Speed Complaint
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Virgin's recent attack on net neutrality coupled with its rather zealous P2P crackdown and complex traffic management means it isn't our favourite ISP at the moment and now the last of these schemes has got it into hot water with the Advertising Standards Agency as well...

Lodging a formal complaintby British Telecom, the ASA has pulled up Branson's boys for their ‘Hate to Wait?' campaign which is used to show the service's superiority compared to rival solutions. The big oops in all this is Virgin forgot to mention its rather convoluted speed throttling which comes into play after certain amounts of data have been downloaded.


So intricate you need virtually a PhD in mathematics to memorise those restrictions they essentially break the day down into three monitored time zones: 10am to 3pm (for downloads), 4pm to 9pm (downloads) and 3pm to 8pm (for uploads). During these levels ‘Broadband M', ‘Broadband L' and ‘Broadband XL' customers are given differing download and upload limits which - if surpassed - see their services' speeds proportionally capped for five hours. I'm not digging deeper because it's something of a Gordian knot.

Perhaps unsurprisingly then the ASA is backing BT's complaint and has ordered Virgin to clearly state the restrictions on its service. Hopefully such newly enforced transparency will see Virgin rethink this overly elaborate policy - especially with services like iPlayer seeing everyday users download more than ever before - because it does run a good network, just an overly bureaucratic one...

Links:
ASA
BT Broadband
Virgin Media

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Comment ilovethemonkeyhead said on 2nd July 2008

i miss the days when ISP's were like postmen: they delivered your letters and never took a peak inside, no matter how appealing it looked to them. now we have ISP's left,... more

Comment Barry Ward said on 2nd July 2008

Haha. Funnily enough, I have just left Virgin for O2, and it was well worth it, even though I had to install a BT line too. I got FED UP with my speed constantly been throttled t... more

Comment Gordon said on 2nd July 2008

You both make excellent points. I think the card Virgin has is some areas simply cannot receive fast broadband over DSL due to line lengths. Here Virgin is virtually unchallenged..... more

Comment SteveM said on 2nd July 2008

If you want to know if your ISP is throttling torrent traffic you can use this link. Purely for research purposes of course. Beware, the servers are nearly always busy.
http... more

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