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We knew Virgin was trialling it but now the good news is here...

50Mbps broadband will be offered to cable customers nationwide says Virgin Media acting CEO Neil Berkett. Speaking to Channel 4 news he explained:

"We'll never know exactly what demand there'll be for super-fast broadband until it's in people's homes and workplaces up and down the UK. [The] network has a unique potential to revolutionise consumers' experience and we're convinced that 2008 is the moment to take the lead with the commercial launch of a 50Mbps product."

Of course, as I reported back in September, Virgin has been successfully trialling a 50Mbps service in Ashford, Dover and Folkestone. In fact, tests have gone so well that it is offered as a £49pm option to subscribers in those regions (see pic above). Whether the pricing will remain the same or come down for the mass market however is as yet unknown, as is a Q1/Q2/Q3 or Q4 release timeframe.

What is certain however is that the move places a huge amount of pressure on DSL which is already being hammered from pillar to post for failing to live up to its advertised speeds - something which is not a factor on a cable exchange.

What would I do if I were you? Well, it claps out now and again but I'm getting 22.5Mbps as a 20Mbps Virgin subscriber...

Link:
Virgin Media

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