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What’s truly amazing about the nano is that Apple announced it last week, and then rolled out a massive amount of stock into the channel. The Apple store in London was selling them by the bucket load when I bought mine, and I can’t see the demand drying up too soon.

Undoubtedly, part of the attraction is the price, at only £139 for the 2GB version (£179 for the 4GB model), Apple has really thrown the cat among the pigeons in the flash based MP3 player market. You’d be hard pushed to find another 2GB flash based player at this price, let alone one with Apple branding and styling, plus a colour LCD screen! My previous favourite flash based player was the Sony NW-E507, which was slim, stylish and sounded great – but the Sony costs more than the nano, and only has half the capacity and doesn’t sport a colour screen.

Apple has tweaked the Extras menu on the nano too. There’s a world clock now, so if you travel as often as I do, you can quickly find out what the time difference is at your destination. There’s also a stopwatch thrown in which is particularly handy, considering that the TrustedReviews office stopwatch has a habit of hiding whenever I need it. There’s also a screen lock now, allowing you to secure your nano to stop anyone else using it – this is a great feature for stopping your brother/sister/flatmates grabbing your nano and using it when you’re not around!

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