Creative Halves Workforce But Builds Zii Hype Comments

This kind of hype really turns me off. I like Creative because they've made good products but this kind of ad line really just makes me want to not like what they are selling defensively.

I find it difficult to believe how revolutionary this can be considering that in the tech business revolutionary = desirable, and it doesn't seem like they had enough confidence in their product to keep their staff, I'm going to be pessimistic and say Creative is over hyping Zii for 2 reasons:

1: They are cutting more then half their workforce
2: They're announcing it at CES when something so revolutionary would probably garner it's own press release/event
3: THey called it the Zii....

No so "Creative" if they have to fire half of their workforce...is better if they fired the CEOs and keep that the large amounts of money in the invest department... cause they havent thinking right about how to defend against competition...

I do not think reducing workforce suggests that creative cannot live up to the expectation of its hypes...if the financial crisis has anything to do with this, I do think that many companes has to restructure its operation to have any real future. Staying lean and focus in its product development is the key for many technology firms. Quick on creative's product launches over the last couple of years, it is quite obvious that they are streamlining. This may be good news.